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Highlights from the conversation:
Most of my clients didn't embrace collaboration in a deep way, there was shallow collaboration. But that wasn't really about genuine collaboration.
Working with your competitors is going to get you there faster,
Brand owners have misunderstood the degree to which people care or don't care about them
That ambition is too important for me to suppress. I need to step back and reconsider how I'm going to deliver that ambition under that constraint
Constraints seem to spur them on. They're more open to braver design – they have to pop out, they can't fall into that sea of sameness.
It's less about challenging somebody. It's more about challenging something, something in the category, something in contemporary culture.
More about Adam
“Adam Morgan, is the founder of international brand consultancy eatbigfish, the world’s leading expert on Challenger Brands. His latest book “Overthrow II: 10 strategies from a new generation of challengers” is out now.”
Find Adam here:
LinkedIn | Twitter | Website | Books
Show Notes
People:
Professor Lawrence Freedman
Reed Hastings
Tom Ford
Colin Kelly
Companies and organisations:
King’s College London
Nike
General Electric (GE)
Oatly
Ehrenberg-Bass Institute for Marketing Science
Miscellaneous:
Greater Bay Area (China)
How can you help?
There are four ways you can help us out.
One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.
One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes.
Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com
#welovenicework #branding #communication #purposedriven #creativity #brand innovation
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
Highlights from the conversation:
David Ogilvy had lamented that if advertising agencies were a dairy farm, you had more milkers than you had cows.
We were removed from the people who were most invested in the brands that we served
I was shocked at how great the product was and equally sad about how poorly it was being presented
So even they themselves didn't come in to make shit up. They just defined what was already there, and focused on it
In a completely transparent electronic world where everybody's first step is to Google you, you'd better be telling the truth
But now brand has to be personality, it has to be what's your beliefs? What are your principles? What are your values? What's your stance on sustainability? All those come into play.
MORE ABOUT SCOTT&VICTOR
When you work with Scott&Victor you get Scott and Victor. We embed ourselves in your brand and function as your creative directors. We will guide and participate in the creation of every aspect of your marketing communications, from strategic brief through the crafting of your brand expressions.
During our global advertising agency experience, we repeatedly proved that smaller groups of concentrated talent generate bigger and better thinking.
Find Scott here:
LinkedIn | Website
SHOW NOTES
People:
David Ogilvy
Peter Rahal
Ron Seichrist
Doreen Dvorin
Companies and organisations:
Leo Burnett
Turner Classic Movies
RXBar
Kroger
Wieden Kennedy
Red Wing Shoes
How can you help?
There are four ways you can help us out.
One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.
One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes.
Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com
#welovenicework #branding #communication #purposedriven #creativity #brand innovation
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
Highlights from the conversation:
I think that everything is a remix of something else. So we love to see when other agencies are similar to us because it only means that there are more people believing.
So they come to us with a brief — we always rewrite it. Most of the time, we make them realise that what you think you need is not what you need, or maybe that comes in stage three.
Companies love data these days. It's always like — Oh, it's gonna tell us the truth. But look at your marriage— do you want to use data for changing your marriage?
People in companies are afraid of making enemies with consumers. And they want fans. But they don't understand that in order to get fans you need enemies because you need to stand up for something. And when you stand up for something that you believe in, whether it's your private person or company, you will get enemies. But you will get the right kind of enemies, enemies that you don't want as fans anyway.
So, the thing for us is that if someone has a low budget, we demand creative freedom, we demand only one [revert].
It's super important that brands have opinions and stand up for them — as important as it is for private individuals to also have opinions voiced and publicly allowed. I think that it's the new era, and brands need to start caring, for real, about sustainability, people — employees, everyone — and I think that there's no shortcut, it's just start doing it now and you won't have so much work to do later.
More about SNASK
SNASK is your future romance. A creative agency of misfit geniuses conquering the world through fine lookin' design and real emotions. They think it’s a waste of time to worry about what people think of them — as long as they stay true to themselves, they are living their dream.
SNASK sees love as the only way forward, and they will never sell out or abandon their values. Standing up for their opinions and beliefs is the only way they know. They walk with their backs straight on the path to pursuing their truth. With one foot in front of the other, they seek to challenge conservative frameworks. They are doctors of disturbance, wizards of disruption and spokesmen of disobedience.
They assume responsibility to stay engaged, give a damn, and strive for empathy. This assumption of responsibility is encapsulated in one word: Love.
Find Fredrik here:
Website
Instagram (Fredrik)
Instagram (Snask)
Show Notes:
People:
Winston Churchill
Alexandria Ocasio-Cortez (AOC)
Emma Watson
Bill Walsh
Barack Obama
Companies and organisations:
Cumbria Institute of the Arts
San Francisco 49ers
Miscellaneous:
Stockholm
Black Lives Matter
Make Enemies and Gain Fans
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
Highlights from the episode:
Their Head of Brand position didn't exist. And in fact, there was no brand team, Yoco, in the startup phase that they were at, and in many respects, we're still at, the mentality is usually growth hacking, it's performance marketing
The core job of a brand team is to build a really strong competitive moat around yourself. So that if competitors do come in with a really low price product, or some fantastic promotion, or some campaign, you're not going to feel the effects of that.
There was a realisation for me early on in this process, that the real gold that we had at Yoco was our customer's stories, not our own story.
The concept of having a strong community of customers who are at the centre of that community and can become your evangelists over time, and you have the ability to have two way conversations all the time is absolutely critical for brand building, but also just building your business.
We were a bit pissed off, to be honest, because we realised that the decision-makers in this country had no access to data to make good decisions.
Everything from the internal values that we have as a company and how we work with each other to how we project ourselves out into the world, and how we treat our customers is all extremely purpose-driven, and that's what makes it such a great place to work
More about Matt Brownell
Matt Brownell is the Head of Brand & Communications at Yoco, an African technology company that builds tools and services to help small businesses get paid, run their business better, and grow. Yoco offers card payment acceptance, software-driven business tools and working capital.
Matt was born to educators in Kwa-Zulu Natal where he was raised, before attending Rhodes University to study Business Commerce. Post two years of travel, Matt joined Accenture in their Management Consulting division, working on multiple blue-chip clients across a three year period. A two-year contract with FIFA over the 2010 FIFA World Cup schooled him in sports marketing and project management on a global scale.
Prior to Yoco, Matt was an executive at SABMiller where he led Strategy & Innovation for the iconic Castle Lager brand, as well as heading up the Trade Marketing department for the Egoli region of SAB Miller, a role in which he led a team of +30 people. In his role at Yoco, Matt is responsible for telling the inspirational stories of the small business heroes who Yoco are lucky enough to call their customers.
Find Matt here:
Show Notes
People:
Katlego Maphai
Companies and organisations:
Yoco
SAB
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
Highlights from the conversation:
My concern is not the big brands, it's the numbered companies. It's the invisible number of companies that are dumping chemicals into our water because we've never heard of them, we can't control them
What you say is inconsequential. The real story you're telling your people and the world is your action.
But today, everything is transparent. We've gone from an opaque world to a transparent world, that transparency means that everything you're doing is part of your story.
Often the cumulative impact is so staggering that people are shocked by what they're actually doing. Because We're so focused on quarterly reports and monthly and daily results. We don't ever take a step back to say, what happens if we succeed.
We have a right to exist, if we're contributing. And I think that's a mind expanding way of thinking about business to say, you know, you have a responsibility in your existence
It's what I call life-centred design, which really puts life at the centre and we start to think about how we sustain our living ecologies, how do we design them for perpetuity? How do we design ways of living, that aren't exhausting the ecologies that support us?
More about Bruce
“The wrong answer is the right answer looking for a different question.”
Bruce Mau is a dazzlingly creative optimist whose love of thorny problems led him to imagine a new methodology for whole-system transformation. He’s a brilliant amalgam of designer, philosopher, curator, author, educator and visionary. It’s not nouns, though, that best explain what he does. It’s verbs. And what Bruce does best is provoke, invite, incite, lead, and dare us to think differently about the world of design—and the design of the world.
A serial entrepreneur since the age of 9, he became an international figure with the publication of his landmark S,M,L,XL, designed and co-authored with Rem Koolhaas. Mau founded the Institute without Boundaries, a purpose-driven postgraduate design program at George Brown College in Toronto, and it’s there that he and his students co-created the groundbreaking exhibition and best-selling book, Massive Change. His “Incomplete Manifesto for Growth,” a 43-point declaration on sustaining a creative life, has been translated into 15 languages. He is the author of MC24, and co-founder and CEO of Massive Change Network, a holistic design collective based in Chicago. He is also the Chief Design Officer for Freeman, the pioneers in live brand experience.
Across 30 years of design innovation, he’s collaborated with leading organizations, heads of state, entrepreneurs, renowned artists, and fellow optimists. He focuses on life-centered design, helping companies curate their truest work, and teaches both students and businesses how to articulate a positive and practical future. He’s designed social movements, brands, businesses, institutions and projects from sustainable carpets to a 1,000-year plan for the future of Mecca.
He’s served as a Visiting Professor at institutions worldwide including the Getty Research Institute in California and the Central Academy of Fine Arts in Beijing, as the Cullinan Chair at Rice University, and was conferred a Distinguished Fellowship at Northwestern University. Mau is the recipient of The Design Mind Award from the Cooper Hewitt National Design Museum, AIGA gold Medal, and six honorary degrees. He was named an Honorary Royal Designer for Industry by the RSA, London. He travels the globe to lecture and consider architecture, art and film, conceptual philosophy, and “work as a beautiful experiment.” And always, his designs challenge us to imagine a more just and sustainable world.
It is truly in person that the breadth of Bruce’s work reveals the core truth about him: he dives into everything with gleeful intent and a wildly contagious laugh. It’s this zest for connecting the world that brings out the best in people and projects, and resonates at home, too, in the life he shares with his wife Bisi Williams and three daughters in Winnetka, Illinois.
Find Bruce here:
Website
Book
Show Notes
People:
Companies and organisations:
Miscellaneous:
How can you help?
There are four ways you can help us out.
One More Question is a podcast by Nicework, a purpose-driven company helping people who want to make a dent in the world by building brands people give a shit about.
One of the things we do best is ask our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators we encounter and share useful insights, inspiration, and facts that make us stop and take note as we go about our work.
Hosted by our founder Ross Drakes.
Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com
#welovenicework #branding #communication #purposedriven #creativity #brand innovation
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
Highlights from the conversation:
Purpose defines what you do when nobody's looking. Unfortunately, we're seeing a lot of posturing and gesturing
What I've seen in the last three years is an obsession with the startup culture. On the other end of the pendulum, you've got an obsession with people who can now globalise and take their brands beyond national boundaries, but there's this missing middle.
The narrative of business is growth, you know — you need to keep growing. And I think there's a very interesting conversation that I've started to hear of people going — well, what if we didn't need to grow? You know, what if we needed to grow to a certain size, and then that was okay, like that's enough?
If we started measuring the profitability of purpose-led brands at a level which is at the scale of the JSE then you would start seeing businesses take this stuff seriously
The data is there that shows how, if we truly can support the efforts of female entrepreneurs, we can see the parallel effects and the growth of communities and families.
The persuasion that is still left, and particularly in this country: One is to reverse businesses' obsession with hiring CAs as CEOs. Two is having brand builders on board, because if you don't have the voice of the consumer represented at board level, then you're just speaking to each other about beans and numbers
More about Sizakele
Strategist and creative problem solver Sizakele Marutlulle has over 23 years’ experience in leadership, business architecture, brand building, innovation and people development. She works at the intersection of commerce, creativity and culture to design solutions to help female-led and pro-Africa businesses compete, win and prosper
She is a disruptive thinker, cultural creative, business architect, ideation activist and public speaker with experience across various sectors and geographies. She has the rare talent of having worked in the public and private sectors, with small and established businesses at various stages of development. She has also founded, turned around and/or accelerated several ad agencies. She applies this deep and diverse knowledge to unlock sustainable commercial and reputational success for her clients.
Find Sizakele here:
Website
Show Notes
People:
Bruce Mau
Wanda Lepohoto
Companies and Organisations:
Black Lives Matter
Unilever
Aunt Jemima
B Corp
MaXhosa
Burton
Kingsley Cola
Tom’s of Maine
Miscellaneous:
Lady Antebellum
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
More about Tom
An evangelist for conscious business, Tom Fels is the Founder and CEO of Animarem, an advisory focused on transforming business as a force for good, and the regional representative of the global B Corp movement in Southern Africa.
Tom’s journey to purpose saw him guiding the world's top brands to growth as communication group Publicis Machine‘s Group Managing Director, supporting digital transformation as CEO of Nurun - the Publicis specialist technology agency – and then embarking on a role as CEO: Hospitality at the world-leading conservation tourism business, Singita.
Tom is passionate about connecting people to powerful ideas that accelerate business and lead sustainable change.
Find Tom here:
Website
Animarem
Show Notes
Companies/Organisations:
4WKS Coffee
BlackRock
Singita
Patagonia
All Birds
B Corp
Unreasonable Capital
Miscellaneous:
One Eyed Man with Tom Fels
How can you help?
There are four ways you can help us out.
One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.
Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
Highlights from the conversation:
More about Tshepo
Tshepo Mohlala grew up in Tsakane, Gauteng, in a full household that included his mom, grandparents, and some of his cousins. Growing up surrounded by strong women ignited an early interest in clothes.
He abandoned studying film at AFDA to study Fashion at the University of Johannesburg, but was forced to drop out in 2011 due to financial constraints. He continued to pursue his love of fashion and, for two years, focused on the art and craft of jean-making, learning techniques through Amsterdam's Jean School.
He took a loan of R8000 to make 100 pairs of jeans which he sold from his backpack. Realising there was a dearth of South African denim brands, Tshepo launched his own line of Jeans, TSHEPO, in 2015.
Mohlala believes that denim has the ability to tell a story which is both beautiful and limitless. His purpose has always been clear — to connect with people through the stories his designs tell. TSHEPO Jeans is Mohlala's story and you’ll find the three women who raised him in the crown, forever present in his creative process.
Find Tshepo Mohlala on LinkedIn
Find TSHEPO Jeans here:
Website
Show Notes
Organisations:
Nandos
Jean School
G-Star Raw
Miscellaneous:
Victoria Yards
Pedi (People)
How can you help?
There are four ways you can help us out.
One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.
Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
Highlights from the conversation:
More about Adama
Adama brings a unique hybrid background in management and cultural studies to his work designing and building innovative organizations able to generate social impact.
He grew up in Monza, Italy, and graduated in Linguistic and Cultural Mediation from the University of Milan. He worked for several years in East Africa on rural development and humanitarian emergency programs and in social innovation with the United Nations. He obtained a Master in Public Management (MPM) from the Bocconi School of Management and a Master in Business Administration (MBA) from the University of Geneva.
Adama is also part of the advisory board of Ashoka Italia, Brand Counsel member at BrandAfrica, Advisor at OperaFutura, to pursue his commitment to explore and leverage the intersection of business, education, culture, and social development to create new and meaningful public value.
Find Adama on LinkedIn
Show Notes
People:
Maria Sebregondi
Simon Njami
Organisations:
Moleskine Foundation
CreativeMornings
Moleskine
Tate Modern
The Africa Centre
Chad National Museum
Constitution Hill
Miscellaneous:
WikiAfrica Education
How can you help?
There are four ways you can help us out.
One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.
Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
Highlights from the conversation:
Sometimes, I think people forget that what happens to us in the workplace really has far-reaching consequences
I don't believe in safe spaces. I believe in brave spaces where people can be brave and say what it is that they've been through.
[On the Constitutional Court] I worked in an environment where there was a concerted effort to live up to South Africa's highest ideals. It wasn't perfect, but just the striving of it made me have the highest standards.
Arriving to the office and seeing the culture where the judges know everyone by name, you know, not just the law clerks, but the cleaning ladies, the security guards, and all the support staff. You know, a culture where the judges themselves refer to each other as brother and sister, which is very much an African culture
The court has the constitution, this document or this clearly articulated purpose, a dent that they're trying to make in the world, that they have to go after. And I think by having that so clear, everybody who joins be it a clerk, or a cleaner, or a judge has something that they know that this institution, or this company, or this organisation is trying to achieve.
Another ingredient to belonging and inclusion is an institution that justifies its decisions.
A lot of people think of inclusion as 'I want to be given a seat at the table'. Not necessarily — what I want is for us is to throw out the table and actually, you know, sit in a circle and recreate the thing from scratch.
Transparency is key for a purpose-driven organisation. Show us how you make your decisions, tell us why you've made a certain decision. Show us who's on your board, in your management, in your structures and all of that stuff.
I read a beautiful piece last night, which said that it's not a principle until you've paid for it. And I love that thinking, that it's not going to be the smoothest, easiest, cheapest, or fastest route to stick to this, but the long term gain and the long term benefits will far outweigh the short-termism of not doing it
In my research, I've learned that people don't leave because of money. Most of the time they leave because they just find the culture unbearable, they feel like they don't belong.
Reimagine how you can receive these people into your companies in a way that enriches you, and in a way that brings out the best in them, and in a way that reimagines what your company could be, because you're missing out on fresh ideas, on innovative ideas.
More about Lwando
Lwando Xaso is a constitutional lawyer, writer, and historian. She has discovered how change happens by studying South African history, especially the history of the Constitutional Court.
Her career highlights include clerking for Justice Edwin Cameron at the Constitutional Court and being appointed as a senior researcher for former Chief Justice Ngcobo.
Lwando is the founder and owner of Including Society, a company dedicated to helping create authentically inclusive and diverse private spaces. She is also part of the team developing a museum dedicated to telling the story of the South African Constitution, which will be located at Constitution at Hill.
She is a trustee of the Constitutional Court and is currently writing her first book, "Made in South Africa — a Black Woman's Stories of Rage, Resistance and Progress".
Find Lwando here:
Find Including Society on Facebook
Find Including Society on Twitter
Show Notes
People:
Ava DuVernay
Maxine Jaffit
Judge Edwin Cameron
Donald Dinnie
Dikgang Moseneke
Sisi Khampepe
Institutions and Organisations:
Norton Rose Fulbright (formerlyDeneys Reitz)
GIBS
The Constitutional Court
UCT
Supreme Court of Appeal
DSO (Scorpions)
Miscellaneous:
13th
Glenister Case
The Constitution (of the Republic of South Africa)
How can you help?
There are four ways you can help us out.
One More Question is a podcast by Nicework a Brand and Service Design Company. One of the things we do best is asking our clients the right questions. This podcast came about because we want to share some of the best answers we have heard over the last 13 years. We talk to significant creators, experts and communicators who we have encountered. To share the useful insights, inspirations and facts that made us stop and take notes as we go about our work. Hosted by our Founder Ross Drakes.
Subscribe iTunes, Spotify, Stitcher, Google Podcasts
Music by: @dcuttermusic / http://www.davidcuttermusic.com
To listen to previous episodes go to https://nwrk.co/omq.
If you enjoyed this episode, please leave a review and share it with your friends.
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