Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creation.Show Notes

Connect With: 

• Nataly Kelly: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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