Openwork: Inside the Watch Industry

Today we’re talking about the rise of independent hype watches. Until very recently, as we’ve discussed on this podcast, independent watchmaking was something of a backwater of the watch industry or at best the realm of the cognoscenti. But in recent years, creations from the likes of MB&F, Simon Brette, Rexhep Rexhepi and today’s guest Sylvain Berneron have become objects of desire, cutthroat demand and even speculation. How did it get this way? What are the drivers? And what role do the brands and watchmakers themselves play in the economy of hype?

Our guest is Sylvain Berneron, a French-born industrial and fine-arts trained designer who, after early roles in automotive design at BMW, moved into the watch world — spending five years at Breitling (ultimately as Chief Product Officer) and earlier working for the Richemont Group on brands such as IWC and Jaeger‑LeCoultre. In 2022 Sylvain founded his independent brand Berneron (based in Neuchâtel, Switzerland) and launched the Mirage collection, noted for its all-gold movement, shaped asymmetric case. And this summer, he unveiled his second collection, the Quantième Annuel. Both collections are highly limited – variants are produced in just 24 units each annually.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

This week we’re coming to you from Geneva, where we’ve attended the GPHG award ceremony, celebrated Czapek’s 10th anniversary, and had some time to experience the city’s horological treasures. We share a recap of our time in Geneva, including what everyone who attended the GPHG is really talking about.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

Today we’re talking to someone who has made the transition from watchmaker to journalist to watch brand executive. In fact, it’s not so much a transition but a career expansion as he still assembles watches while creating copious content and works in various business roles for a number of watch brands. Of course, we’re talking to none other than Rob Nudds, the watch industry’s renaissance man.

Rob's latest collaboration with Straum: Straum × TRTS Jan Mayen Titanium Stormy Seas.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

It’s the Omega-sode. We’re taking a look at the business of Omega: How they went from the world’s number one watch brand – both in terms of sales and units shipped – to number three, what happened along the way, and where they may be headed next.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We're live at WatchTime New York 2025 with Nicholas Bowman-Scargill, 4th Managing Director of Fears. We discuss the growth of WindUp, WatchTime and the many other watch happenings in New York this past week, including what the brands are talking about behind closed doors. Yes, a bit of tea.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We’re taking a look at how the watch market has shifted in the past half decade plus. In particular, we’re taking a look at what’s changed since Morgan Stanley and LuxeConsult published their first annual watch industry report in 2018 – which brands and segments are up and down, how tastes are changing, and so much more.

For full show notes, including links to coverage on the Morgan Stanley and LuxeConsult reports, visit collectivehorology.com/blog.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

On September 5, 2025 under British law and as originally reported in WatchPro, Bremont filed their 2024 financial year report, which saw the brand post a whopping £9 million (GBP) loss. In addition to the numbers, the report reveals a great deal about the state of Bremont’s business and their strategy going forward. Now although just filed this month, the reporting period ends June 2024, so a lot of course could have changed between then and now. Nonetheless, this is a clear, transparent and self-reported view into the state of Bremont's business – rather unusual for the watch industry.

For full show notes visit collectivehorology.com/blog.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

Before we leave Geneva, we’re back with a recap of our favorite watches – all of them unexpected and expressions of unique points of view.

Full show notes below with photos, more information and links: collectivehorology.com/blog.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

We're live from Switzerland with our take on Geneva Watch Days 2025. We discuss what we're hearing in the meeting rooms, our takeaways from this week's releases, as well as how the show and industry more broadly are adapting to a turbulent environment.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

Summertime, usually a downtime in the watch industry, has been particularly busy this year. On this episode of Openwork, we're looking at three timely stories: A preview of Geneva Watch Days, the latest Swiss watch export data, and Richemont's most recent quarterly earnings. Taken all together, these current events demonstrate the watch industry isn't lacking for intrigue in the waning days of summer.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].