The start of the year is always a flurry of exciting new ideas; goal setting, planning, list-making, and if you're a good CEO it will also involve eliminating things out of your business that just aren't working for you. When you clear out the old, you open yourself up to new opportunities. But how do you know if those opportunities are going to help you transition or grow? Or if they are just another bright shiny thing to distract you from the real work you need to be doing? In this episode, we're digging into the most effective ways you can assess new opportunities and make sure you invest time and energy into those that are going to bring you closer to your goals.

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