Optimal Aging

Wade Lightheart is the President and Director of Education at BiOptimizers.com. Education at BiOptimizers.com is dedicated to discovering, presenting, and sharing strategies backed by cutting edge research that leads to Healthy High Performance. They believe their products empower humanity to achieve an optimal state of well-being in the body, mind, and soul, holistically defined as BiOptimization.

Wade is a 3-time All Natural National Bodybuilding Champion, and the author of books including “Staying Alive in a Toxic World” and "The Wealthy Backpacker."

Stay through to the end for a special gift and discount from Wade.

The Episode at a glance:

[1:08] Introduction about the episode

[4:21] About Wade Lightheart

[8:20] Studying exercise physiology and nutrition in college

[9:06] 2004 - started a successful online business

[10:53] Life as a competitive bodybuilder

[15:19] Just like Hipprocates said - all disease begins in the gut

[21:08] All about Biohacks

[32:24] Biohacks for health and generalization for ages 50 up

[36:54] Three Things I like this week

Resources and Links:

www.bioptimizers.com

www.thewealthybackpacker.com 

Wadelightheart.net

Angel Planells is currently the owner of ACP Nutrition, which helps people transform lives through health, wellness and nutrition. He is the chair for the National Organization of Men in Nutrition, a registered dietitian/nutritionist with the Veterans Health Administration, and a youth soccer coach at Emerald City Football Club in Seattle. 

Angel also serves as a fitness and performance consultant who works with athletes on improving performance. Angel is currently serving as a national media spokesperson for the Academy of Nutrition & Dietetics.

The Episode at a glance:

[1:01] Episode introduction

[3:32] About Angel Planells

[5:50] Growing up in New Orleans

[10:35] Started as a dietician

[13:40] Changes in lifestyle and nutritional needs after 50

[21:02]  Nutritional journey as a lifelong concern

[24:50] Why do you need protein when you get older?

[32:20] Good sources of protein

[39:42] Three Things I Like This week

Resources and Links:

Angel’s LinkedIn

https://www.eatrightpro.org/

http://www.acpnutrition.com/  

Eat This, Not That

Arboleaf.com

Jay Acunzo helps people navigate a problem that hurts careers and companies alike: In a world of infinite information and endless advice, it has never been easier to be average. If we don’t have an idea or an answer, we can follow someone else’s.

So what’s the difference between settling for the average approach … and doing something exceptional instead?

A former digital media strategist at Google, Jay is the author of the book Break the Wheel and the host of the podcast Unthinkable. When he’s not telling innovation stories, he’s leading the education company Marketing Showrunners, which teaches leaders from brands like Adobe, the New York Times, and Shopify how to make their audience’s favorite podcasts.

He discusses how companies have to be creative and move beyond old ideas like “best practices” to bring value to customers’ lives.

The episode at a glance:

[1:02] Introduction about the episode

[4:50] Jay Acunzo’s intro

[5:00] Setting goals - Goodhart's Law: when a measure becomes a goal, it ceases to be a good measure.

[11:50] Creativity in Business

[13:30] Story about Death Wish Coffee

[17:51] Everyone wants to find the right expert

[25:00] Learning about changing customer’s context

[28:32] “Creative freedom doesn’t really exist”

[32:30] Customer development/Talk to your customers

[37:07] Three Things I like this week: Diabetes awareness, Online fitness conference, Bruce Springsteen

Resources and links:

Jay Acunzo

The ‘Unthinkable’ Podcast

Marketing Showrunners

Twitter (@jayacunzo) and Instagram (@jacunzo)

American Diabetes Association

Association of Fitness Studios Succeed Virtual Conference

Bruce Springsteen

Chandler Walker helps entrepreneurs and fitness professionals build high-performing businesses and healthy habits. He is the co-founder of Stone Age Fuel -- School of Fitness and founder of the Angular Momentum Method, which focuses on Six Pillars of Wellness: Mental Health, Social Health, Sleep, Nutrition, Fitness, and Habits. Leading a healthier life doesn't have to mean just making big steps or changes. Chandler and I discussed our families’ common mental health affliction and how it affected his professional path; how to create and sell high-end, online services for the over-50 market, and what’s necessary to make it post-Covid.

The Episode at a glance:

[1:10] General intro to show

[5:40] Chandler grew up seeing his parents working hard as employees and as entrepreneurs 

[7:29] How his mother’s bipolar disorder shaped his desire to help people

[15:30] Creating Stone Age Fuel in college and seeing it take off

[16:50] The Six Pillars of Wellness

[18:20] Selling wellness courses online for $3,200

[22:14] “People will pay to get out of a place of pain”

[23:37] The over-50 market has particular sources of pain you can help solve

[24:37] It’s all about “reframing thoughts and beliefs” more than your own features and benefits

[26:47] Depression and anxiety among this demographic

[29:12] Fitness businesses need contingency plans and a hybrid model

[35:51] “If you can’t innovate, then just be ready to die.”

[39:15]: How to enroll people in $3,000 courses online

[40:13] What are you reading?

[42:30] Three Things I Like This Week

Resources and Links:

https://stoneagefuel.com/

https://go.oncehub.com/HealthClarityCall

https://www.facebook.com/ChansLogic/

Mind-lines: Lines For Changing Minds - Book

The Road Less Stupid - Book

Study in The BMJ about high-intensity training for older people

Fit Men Cook

Voting and elections information on usa.gov

Eric Malzone is a former gym owner turned fitness entrepreneur and podcast host. His professional experience stems from a decade in the corporate sector, where he started at the bottom and worked his way up to leading nationwide sales teams. Being an entrepreneur at heart, Eric pulled the corporate ejector seat and opened his first business in 2009, Gravitas Fitness in Santa Barbara, California.

We discussed fitness technology, growth through the pandemic, and keeping up good relationships with clients.

The episode at a glance:

[1:00] “The King’s Speech” and the fitness industry’s moment in history

[3:40] Introduction of guest Eric Malzone

[5:00] Eric’s beginnings

[8:00] His journey away from corporate life to gym ownership

[10:20] How to make Big Scary Decisions

[14:56] ‘You gotta raise your rates’

[19:11] Coaching platforms are being sold for big bucks

[24:13] ‘The gym is no longer the hub’ of a fitness business

[28:39] Why remote coaching makes sense now

[32:17] Three Things I Like This Week

Resources and Links:

https://www.level5mentors.com/

https://www.futureoffitness.co/

Connect with Eric

Apple Tiles

Stevie Nicks, “Show Them the Way”

Tik Tok video of Fleetwood Mac “Dreams”

National Coming Out Day

Anthony Wilkins is trainer and co-owner of Alloy Personal Training for Women in Suwanee, Georgia, near Atlanta. 

The studio serves women with an average age that’s over 50.

Anthony shares his experiences working with slightly “older” people and how he and his partner, Alloy Personal Training owner and creator of a new franchising system, Rick Mayo, smartly built success around this demographic.

Before moving to Georgia, Anthony was in the restaurant industry in New York. He reveals some surprising similarities between bartending and personal training.

The episode at a glance: 

[00:52] About the episode: J-Lo and a ‘Golden Girl’

[3:03] Anthony’s introduction and background

[4:43] How Anthony got into physical fitness

[5:44] Working as a bartender before working as a fitness trainer

[7:20] How Alloy for Women started

[11:41] Safety first during pandemic and how it affects the business

[14:00] Ideal clients and why communication is important

[16:00] Taking care of the clients during pandemic

[20:19] Why women and why older women are the ideal clients?

[26:14] ‘Fat Facts’

[38:15] ‘It’s Never About Me’

[39:08] Host Jay Croft with Three Things I Like This Week

Resources and links:

Alloy Personal Training for Women

On Facebook

Alloy Personal Training

Anthony Wilkins on LinkedIn

Anthony Wilkins on Facebook

‘Golden Girls’ vs. J-Lo

Tim Minnick, Gold’s Gym, Austin

‘Literally’ with Rob Lowe

Gretchen Reynolds in The New York Times

Jeff Weiss is President and CEO of the Age of Majority marketing agency, which helps brands find a competitive edge with consumers 55 and over.

As a Baby Boomer with over 30 years of marketing experience on both the client and agency sides of the business, Jeff has witnessed the dramatic changes of the aging population. In his experience of working for and with major brands including Pepsi, Gillette, Dannon, KitchenAid and Unilever, he understands why major brands and corporations are missing the boat on the over 55 crowd and he knows what’s necessary to take advantage of this largest and fastest growing segment in business.

“We break the myths and crush the stereotypes and stigmas associated with aging,” Jeff says.

The episode at a glance:

[0:55] Introduction about the episode

[05:40] Jeff Weiss’ introduction and background

[7:50] Jeff’s MBA at early 90s with a research paper about opportunity and marketing to seniors

[9:50] Jeff’s biggest personal challenge

[10:55] Perseverance is the key

[11:40] Big word challenge of a marketer

[14:30] Mission of Jeff’s business

[15:30]  75% of people ages 55 plus are activators

[22:00] Stereotypes and myths with millenials, Gen-Xers and baby boomers

[31:00] Are older people technologically averse or challenged?

[40:00] Brands and marketers despite COVID and how does it affect the seniors?

[50:20] Jeff’s resources and links

[51:24] The host, Jay Croft with 3 important things about this episode

Resources and Links:

Age of Majority website

On Facebook

Email Jeff [email protected]

Jeff on LinkedIn

Also on This Episode:

Psychology Today article on how to stop wasting time

“Caste” author Isabel Wilkerson

The Criterion Channel

Noir star Gloria Grahame’s Wikipedia page

Dr. Dan Ritchie is president and co-founder of the Functional Aging Institute, which trains, certifies and supports gyms and studios geared toward people over 50. Dan is also the owner of Miracles Fitness studio in West Lafayette, Indiana, where he earned his PhD in kinesiology.

Before that, Dan earned his bachelor’s degree in Fitness and Sports medicine, and then his master’s degree in Health and Physical Education. He was a trainer for 20-some years and was even named the 2014 PFP Trainer of the year shortly before he and his fellow PhD Dr. Cody Sipe established the Functional Aging Institute (FAI).

FAI is the “go-to” source for training mature clients by providing fitness professionals with the most current, up-to-date and forward-thinking techniques and strategies. It offers certificate programs, full-blown certifications, blog posts, videos, seminars, on-site workshops and more.

Dan is a sought-after expert and speaker at national and international events on topics like balance for older adults, personal training business development, the global aging phenomenon, and functional aging training models. He’s routinely interviewed for podcasts, webinars, and on-online education summits. Dan lives in West Lafayette with his wife and five kids.

The episode at glance:

[1:18] Fitness over 50 introduction

[6:30] Dr. Dan Ritchie’s introduction and background

[10:55] Why he loves to train with the older adults

[14:00] Dr. Dan’s biggest personal challenge

[19:50] Started Miracles Fitness in West Lafayette, Indiana, in 2007

[28:50] Aging is an opportunity to be seized

[4:20]  How can businesses prepare to make the most of this powerful opportunity?

[43:05] Thoughts on how COVID affects us

[46:07] Resources

Resources and Links:

www.functionalaginginstitute.com

https://www.instagram.com/faieducation/

https://www.facebook.com/functionalaginginstitute

https://www.linkedin.com/in/dan-ritchie-a55b986

Email FAI

Also on This Episode:

Alzheimer’s Disease International

Kiss My Keto

Alamo Drafthouse Cinema