In this edition of the eCommerce Odyssey Podcast, we discuss dynamic price with Burc Tanir from Prisync. Prisync is a competitive price monitoring and repricing tool which enables customers to increase sales and profit by altering pricing in real-time based on market conditions.

Burc and Trevor discuss how to win more sales and increase margin by dynamically updating pricing.  It is not always a race to the bottom, Prisync finds that 60% of their pricing actions are upwards.

Burc talked to Trevor Ginn from vendlab.com, an eCommerce agency specialising in online marketplaces and e-commerce sales platforms.