Social Media Specialist Brigette Muller shares tips on how to attract shoppers through your social channels during the busy season. Find out how to put that holiday shine on your photos, captions, and hashtags, plus learn how often to post and which trends to incorporate into your photography. Brigette also gives the inside scoop on how to increase your chances of getting featured on the Etsy social channels.

Read our Ultimate Guide to Social Media Marketing on the Seller Handbook for more tips for promoting your shop on social.

Watch the trend video Brigette mentioned for examples of how to explore the latest seasonal styles in your shop.

Optimizing Your Social Channels to Reach Holiday Buyers

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You’ve put a lot of hard work into creating and curating items for the holiday season. Now it’s time to make sure buyers find them! Learn about best practices for query matching, conversion, and customer service—three key factors in optimizing for holiday shoppers. Then hear our critiques segment, where we offer feedback and tips for specific listings submitted by sellers in the Forums.

Listings critiqued in this episode:Green tea bergamot handmade soap: etsy.me/3yeTQTLFloral earrings: etsy.me/3Evso8jBlue and yellow clip on arch earrings: etsy.me/3SAP9LZDIY capybara crochet kit: etsy.me/3fEBEwm


Resources mentioned in this episode:7 Essential Types of Product Photos: etsy.me/3Cm4UAEUltimate Guide to Product Photography: etsy.me/3SDkm0A2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzg

Search Tips: How to Optimize For Holiday Shoppers

The holidays are a great opportunity to appeal to seasonal shoppers. Help your shop shine throughout the coming months with these marketing tools and techniques.

Resources and recommendations mentioned in this Audio Article:Tips for Creating Engaging Explore Videos Shoppers Will Love: etsy.me/3Sy5LnJHow to Market Your Business on TikTok: etsy.me/3fDOBXkUltimate Guide to Social Media Marketing: etsy.me/3BO8YbD2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzgStart your Etsy Ads campaign: etsy.me/3C2ymKJUltimate Guide to Advertising: etsy.me/3fFHUUoCreate a coupon for your shop: etsy.me/3RxMRvOHow to Use Etsy Updates to Help Bring Buyers Back: etsy.me/3BqNiDiSchedule a sale in your shop: etsy.me/3rpAdELEtsy Insights Forums post: Getting the most out of Etsy Sales Events: etsy.me/3V0Z9zE

[Audio Article] Holiday Marketing Tips for Etsy Sellers

Having a clear shipping strategy is essential to ensure the best experience possible for both buyers and sellers. Use this checklist to help get your shop in shape for fulfilling holiday orders with our favorite shipping tools and best practices.

Resources and recommendations mentioned in this Audio Article:Review your processing times: etsy.me/3CqO5olReview your shipping profiles: etsy.me/3CqO5olPurchase shippings labels on Etsy (Australia, Canada, UK, India, and US sellers): etsy.me/3SARvKOStrategies for Shipping Challenging Items: etsy.me/3SOFzpbOffer a free shipping guarantee (US sellers): etsy.me/3C4LuPBDeveloping an International Shipping Strategy: etsy.me/3Sxtt3jOffer shipping upgrades: etsy.me/3x9fckOPurchase USPS or Fedex shipping labels on Etsy: etsy.com/shippingHow shipping insurance offerings vary by carrier: etsy.me/3RzqupYLearn about Etsy’s Purchase Protection program: etsy.me/3e0uCS2Explore discounts through our shipping partners: etsy.me/3SPNbqS

[Audio Article] How to Ship Smoothly This Holiday Season

If buyers have a positive experience purchasing from your shop this holiday season, they're more likely to keep coming back long after the holiday season is over. Get tips for wowing shoppers with great customer service—and encouraging them to keep coming back for more.

Resources and recommendations mentioned in this Audio Article:Download the Etsy Seller app: etsy.com/sell-mobileHow to Use Saved Replies in Messages: etsy.me/3BPX94OHow to Add a Listing Video: etsy.me/3BPXogeHow to Set Up Your Shop Policies: etsy.me/3SChVvpUpdate your shipping profiles: etsy.me/3x9fckOTurn on gift wrap in your shop: etsy.me/3LVXYO8Add or update your about section: etsy.me/3BPjFKTUltimate Guide to Social Media Marketing: etsy.me/3BO8YbDHow to Turn On Vacation Mode: etsy.me/3rbVXUbThe Ultimate Guide to Holiday: etsy.me/3RqyvhA

[Audio Article] Help Build Buyer Loyalty This Holiday Season

No matter what you sell, our annual holiday trend report has you covered! Find out how to tap this season’s trends to reach more shoppers with these key insights based on industry forecasting and Etsy search data.

Resources mentioned in this Audio Article:Etsy Insights Forums post with info on search traffic timing for holiday occasions: etsy.me/3x8WTMD2022 Fall Marketplace Insights trend report: etsy.me/3KXrnqG2022 Holiday Marketplace Insights trend report: etsy.me/3RNmlzgThe Ultimate Guide to Holiday: etsy.me/3RqyvhA

Optimizing Your Social Channels to Reach Holiday Buyers

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