Christian Mosley joins Jimmy Purdy to talk about automotive repair shop marketing. Christian talks about the pros and cons of social media how many shops have found wide success online. Jimmy shares his experience offering no-cost inspections to improve customer retention, saying that their retention rate increased significantly. The bottom line, though, is that quality work and good processes are essential in long-term customer relationships.

00:00 Understanding Client Lifetime Value

08:29 Targeted and Broad SEO Strategy

12:42 "Building a Self-Sustaining Business"

18:37 Convenience vs. Personal Interaction

25:49 Unexpected Positive Impressions Matter

29:18 Pre-Digital Marketing: Mailers and Tracking

32:14 Optimizing Repair Specials Timing

42:12 Reducing Resistance Increases Success

47:03 "Finding the Right Customer Fit"

50:25 Prioritize Quality Over Marketing

54:48 Business Audit and Digital Review

58:44 Comprehensive Digital Marketing Solutions