Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back…

In this episode we discuss:

• How does a retailer approach using organic social media?
• What role did TikTok play in Colin's social media strategy?
• Why X (Twitter) is Colin’s best sales channel for organic sales
• AI-generated content and its implications
• The impact of niche platforms like Threads

[06:11] Frustration with low engagement on social media.

[07:41] Instagram and Facebook ad platforms are complex and expensive. 

[10:47] Podcast sponsor engages with targeted, fun audiences.

[13:42] Tailored content engages audiences and boosts sales.

[17:43] X (Twitter) sales in 6 figures.

[24:15] Understanding user behaviour on social media platforms is crucial for success. 

[27:58] AI-driven social media nightmare: government, companies, profit-seekers.

[29:13] AI interview training could lead to unusable content.

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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