Carolyn Zick has been helping brands use organic content marketing to get in front of their ideal customers since 2015!

She’s the founder of Bad Axe Enterprises, helping small businesses and community groups get online and social with their ideal clients.

And Carolyn's sharing her process for working out which social media platform you should be publishing content on.

The 10 second Social Platform Check.

In this episode we discuss:

• You need clear goals to develop a social media strategy
• How can businesses leverage TikTok for organic social media success?
• The importance of long-form content for LinkedIn and YouTube
• The potential benefits and drawbacks of creating viral posts on LinkedIn
• How can businesses manage their social media presence across multiple platforms?

[04:44] Demographics are not important for platform selection.

[06:40] Disclaimers, goals, and audience are crucial.

[10:34] TikTok and YouTube are important for content.

[14:31] Meaningful conversations and organic marketing goals.

[17:02] Management: Consider team bandwidth for new platform.

[20:36] Know the audience intimately for effective organic marketing.

[25:26] Social media giants redefine in community era.

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Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

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Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor

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