Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) owner and founder of Wilderness Exchange, Don Bushey, sits down with Colin to give a behind the scenes look at his new partnership with Black Diamond.

Last month news broke that Black Diamond and Wilderness Exchange would be forming a new retail partnership. One that allows Wilderness Exchange to remain independent while Black Diamond effectively takes over the majority of the store.

It's a unique approach to a collaboration that historically has relied on things like shop in shops for a larger brand presence in independent stores; and is a potential new option for brands who may be adverse to opening their own store fronts.

Today on the show Don offers how the deal came together and why it makes sense for Wilderness Exchange at this point in the shops history.

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