Today I'm chatting with Wedding Industry legend - Terrica. Not only does she lead a team of planners within her wedding planning business, Cocktails and Details, she's also a powerhouse in the wedding industry speaking world. Her approach to education is to keep it real, which is exactly what we are doing in today's episode.

Find out more about Terrica

Want to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:

https://www.facebook.com/groups/weddingprosreadytogrow/

Find out more about how I can help you grow your wedding business over on my website or Instagram page:

www.beccapountney.com

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Time Stamps:

The journey to becoming a wedding planner (00:01:05) Terrica's background, education, and passion for the wedding industry, and her experiences at wedding conferences.

Starting out in the wedding industry (00:02:59) Terrica's decision to become a wedding planner, her first client experience, and the importance of practical experience.

Struggles and lessons learned in the wedding planning journey (00:06:18) The struggles of not investing in the business earlier, the importance of brand presence, and the value of feedback and tough love.

Personal experiences in wedding planning (00:10:39) Highs and lows of wedding planning, including a memorable wedding and dealing with challenging situations.

Challenges faced as an African-American wedding planner (00:14:58) Terrica's experiences and struggles as an African-American wedding planner in the deep south of the USA.

Embracing confidence and authenticity (00:16:46) Terrica's transition to being unapologetically herself, the importance of education, and the value of being who she needed when she started.

Advice for building confidence in the wedding industry (00:20:24) Terrica's tips and advice for professionals struggling with confidence in their wedding businesses.

The comparison syndrome (00:20:30) Discussion on the negative impact of comparing oneself to competitors on social media and the importance of focusing on one's unique strengths.

Building competence and confidence (00:21:22) Encouragement to identify and focus on one's unique strengths to build competence and confidence, rather than getting caught up in comparison and imitating others.

Diversifying the industry and promoting inclusion (00:28:14) Terrica's passion for diversifying the wedding industry and promoting diversity and inclusion, including her involvement in programs and initiatives to support historically underrepresented individuals.

Common pitfalls in wedding planning (00:26:04) Discussion on the common mistake of offering bloated services, leading to lower profits and burnout, and the importance of focusing on maximizing profit with minimal effort.

Unity through community initiative (00:30:47) Terrica's initiative aimed at making the wedding industry more diverse and inclusive, providing resources and guidance for promoting diversity and inclusion.

Valuing one's worth in the business (00:34:02) The importance of recognizing one's worth and charging appropriately for services, leading to financial success and sustainability in the wedding business.

Mentioned in this episode:

Wedding Pro Business Builder

My signature programme the Wedding Pro Business Builder is LIVE and you will want to take a look at it! Find all the details on the link below:

Wed Pro Biz Builder