In this episode, Jimmy Purdy is joined by Josh Flat, owner of Flat Out Automotive in Sally County, West Jordan, Utah. Josh talks about the motivation he receives from a friend's doubts, sparking his journey to business ownership. Jimmy and Josh also discuss the importance of raising rates and building client relationships, providing insights into maintaining quality service and customer satisfaction. Josh shares his personal struggle with health challenges and the impact of business stress, emphasizing the need for self-care and seeking support in the industry.

00:00 Enjoyed unexpected trip to Utah for work.
06:35 Struggling with shop's financial expectations after partnership.
07:49 Tough transition, low prices, focus on marketing.
13:18 Confidence and reducing anxiety are crucial. Coaching helps.
14:41 Pressure to not disappoint; physical pain acknowledged.
19:28 Outsourcing marketing, but lacking insights and control.
21:21 Self-reflection leads to better leadership and growth.
26:01 Prefer slow days over working for no pay.
29:35 Embrace challenges, double down, and stand resilient.
32:24 Technicians work hard, fix cars, and grumble.
33:50 A Complex industry requires mental agility and client advocacy.
37:58 Seek support from others who understand.
40:14 Learning from each other to improve skills.
43:11 Fear of imperfection hinders repair progress.