In today's show, we discuss the topic of pain and how it is your ally. Most people will take great effort to avoid pain. However, as every homeowner knows, pain comes built into every house. The home services industry was born out of a desire to avoid pain. We invented tools and machines to make the home more comfortable. We want lights in our house to avoid having to use candles. We want working toilets to avoid the cold outhouse. We want on demand heat to avoid chopping wood or shoveling coal. Along with these inventions always comes a need for repair and replacement. This is where home service professionals encounter customer pain. When something is broken or not working properly, the customer is in pain and wants it corrected. Understanding the pain of a customer is in not only makes you empathetic but also helps you fix the problem with the best solution. Like a good doctor, a technician must first conduct an exam before prescribing the remedy. Understanding the pain is what makes it your ally.