Bryant Jaquez picked a heck of a time to become a CEO. A longtime CMO for direct-to-consumer brands, Jaquez accepted the CEO job early this year for BuddyLove, a Dallas-based women's apparel company coming off a pandemic-fueled boom and a dismal 2023.

"The overhead and debt service caught up with them," he said. "Thus far my job has been a lot of restructuring, evaluating expenses, and making deep cuts — some were painful, such as layoffs."

In this episode, he shares his journey from chief marketer to chief executive — addressing decision-making, stress, compensation, equity stakes, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qY6

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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