In this episode, Laura and I get real. We lay out the options available to you for making money out of your art and the various business models you can choose from as a modern-day artist. We debunk the idea of ‘commercial art’ being dirty and explain why you must make money to make art.
In this day and age, we have access to tools and technology that have never existed before. It is the best time in living history to be an artist and we need to take advantage of the opportunity. If we don't, it would be doing a dis-service to the artists who paved the way for us.
We share the four options put forward by well-known author Jeff Goins in his book “Real Artists Don’t Starve” - commercial art, the patronage model, self-patronage and poverty.
- Make commercial art where your art is a commodity which you sell to the market
Engage in the traditional artist patronage model where a wealthy benefactor pays for your livelihood while you create your workChoose self-patronage where you find a way to fund your own art practice by getting a second job either in the art realm or outside of the art sceneWhere the artist chooses poverty and creates art from that struggleWe also dive into the various business models we have seen in the art arena so you can think about how you currently fit in or how you want to fit in:
1. Fine Art Galleries. This is a commercial model where your original work is your only product, and you work with high-end fine art galleries to sell your work. You are represented by a gallery and exclusivity is a factor. They provide you with direction and they take a commission. E.g., Australian artist Wendy Sharpe
2. Retail Galleries. This is another commercial model where you work with galleries such as Art to Art, Fenton and Fenton, Greenhouse Interiors or Jumbled Online. They show your art, stock your art, take a commission. Usually there is no exclusivity.
a. Shop/Gallery. You do not rely on any sort of gallery. You have your own market stall or trade show presence or retail shop. Often you turn your art into products including prints, linen, clothing. E.g., Bromley / Ken Done / Grotti Lotti.
b. Online. You do not rely on any sort of gallery. You retail your own original art, prints, products via your own website and online presence. E.g., Tahlia Stanton and Tiff Manuel.
4. Hybrid Model. This is a combination of self-representation and self-patronage where you have a job to fund your practice. E.g., Susan Nethercote - originals prints + commissions + teaching; Ange Miller - originals + teaching; Rach Jackson - originals, murals, licensing.
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This episode is sponsored by:
Ros’ Art For The Heart Membership for creatives wanting to create regularly and dive deeper into their art journey. For more info, head here: http://www.permissiontopaint.co/afh
Download the guide here >>> https://www.permissiontopaint.co/how-to-make-an-income-as-an-artist
Jeff Goins https://goinswriter.com/
Robyn Saurine Robyn Saurine (@robynsaurine) • Instagram photos and videos
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