PaintED Podcast

Innovatively Investing in business and making it stand out from the mass can return huge benefits.

John MacFarland, Founder, and Owner of MacFarland Painting share, how he dropped out of college to start his painting company and how he has since grown to do over $5 million in annual revenue. He explains a significant shift he made to his employee compensation model 7 years ago and how that shift has since propelled his company's growth. John provides solid advice that other painting company owners can capitalize on for free if they want to achieve his level of success. He shares a unique perspective on how to keep your painters busy during the winter, slow season.

Topics Discussed:

- An employee compensation model that empowers employees while accelerating company growth.

- How investing in your painting business in innovative ways can provide great rewards.

- Often ignored strategy for keeping your painters busy during the winter while building better relationships with your customers.

- The importance of making your painting company appear unique in your marketing materials.

PCA Overdrive is free for members.

Don't be scared to ask questions and learn from your supervisor, to advance as a professional.

In this episode, we talk with James Lyons, who lives in Kinsale, County Cork. Put on your lugs, make a cup of coffee, and prepare to dive in.

Brothers of the Brush is the first international show to arrive at PCA. Hosted by the English Master Decorator, Chris Kerfoot, this show consists of interviews with numerous decorators from across the world to acquire real-life business experiences and guidance from the source.

This could be the next step in your globalization journey! Don't miss out on each episode made by decorators for decorators.

Who is Chris? Since 1989, Chris Kerfoot has been a reliable and consistent Painter and Decorator. His company, which is based in East Yorkshire, England, provides top-notch painting, decorating, and spraying services for both residential and commercial clients.

Chris is always interested in hearing what you have to say! Please contact him at [email protected] if there are any topics you'd want to hear more about, or if there's someone you'd like us to approach to feature on future podcasts (including yourself!).

PCA Overdrive is free for members.

Here is an exclusive overview of the Ask a Painter Live Winter Retreat!

In this episode, Nick Slavik hosts a special show from Minnesota at the Ask a Painter Live Winter Retreat. The Ask A Painter Live Winter Retreat brings together the industry's most influential thought leaders to perform some thought leadership and participate in thought leadership processes and experiments to gain new insights into how to professionalize the industry by optimizing painting businesses. Don't miss this episode to hear about the Ask a Painter Live Winter Retreat and gain some impressions and perspectives from these industry thought leaders.

PCA Overdrive is free for members.

As a follow-up to Tony Kanak’s Presentation at EXPO 2017—How To Increase Your Referrals in 90 Minutes or Less—you can now go on the attack to gain new business and get an edge on your competitors. In every sales situation, there are factors that you know, factors that your prospect knows, and factors your competitors know. This session will help you increase your business by teaching you to think like a sales warrior using the ancient art of strategy and technique to win.

Learning Objectives:

- Learn how to disarm your prospect in a way that they will actually appreciate.

- Learn when and how to position yourself to neutralize the competition.

- Learn how to determine when it is the right time to go for the sale – and when NOT to go for it!

After an unprecedented year, EXPO 2022 will take place at the Hyatt Grand Cypress Hotel in Orlando, FL. From March 2nd to March 4th, attendees will be able to enjoy 30 different breakout sessions, daily brain meld sessions, a tradeshow, an awards ceremony, and evening events hosted by industry partners Benjamin Moore, PPG, and Sherwin Williams.

If you have any EXPO related questions, don't hesitate to reach us at (800) 332-7322

Learn more about PCA EXPO

Become a PCA member

Often times, business owners are solely focused on the growth of their business which can lead to stress and burnout. In today’s episode, Chris Habermehl of CRH Electric explains how he uses his business to serve his life and the guardrails he has in place to avoid being overwhelmed and distracted from his 3 main priorities in life.

PCA Overdrive is free for members.

Your company needs to understand the value of a closing ratio & how to improve it month after month.

When you add up all the quotes, estimates, proposals (whatever you call them) that you do in a year and consider the sheer volume of sales opportunities your business has every season, you realize that even a slight boost in efficiency has a massive impact on how much revenue you sell.

If you could land one more deal out of every 10 quotes you give. How many dollars would that add up to? How much more profit would your business generate with no extra effort.

Do the math… Seriously… the number might surprise you because it’s a lot.

One of the easiest ways to maximize your closing ratio is by leaving your customer with a beautiful and informative proposal that does a bunch of the selling for you. Something that not only articulates the scope of work in precise detail but also showcases your brand as the obvious solution to your customer’s problems.

It turns out there is actually a formula to building such a perfect proposal, and to walk us through it we have Ryan Shantz on the show today. Ryan is the Founder of SumoQuote.

For years, Ryan has obsessed over how to craft the perfect proposal that will stand for itself and drive more sales.

Why is he qualified to be a subject matter expert on this topic?

Well, for years prior to SumoQuote, he has owned (and still owns) a massive 8 figure roofing company in Calgary, Alberta. When he implemented these high-level proposals into the company their closing ratios shot up from 27 to 44 percent. On today’s show, he breaks down the ingredients that go into a proposal that sells itself.

In this week’s episode we discuss:

- The 5 core items that exist in proposals that sell themselves

- The simple key image that is most likely to impact the homeowners' decision (that most quotes leave out)

- The psychology behind strategically placed visuals and graphic design

- Where to include social proof in your design to increase SR

- New ways to make it super easy for the customer to say yes

- How a better proposal allows you to scale your sales team while protecting you from liability

So if you want to close more, charge more, and save time, this episode is a must-listen.

PCA Overdrive is free for members.

Getting out of the Contractor Prison requires some personal reform. It requires change, rehabilitation and mentorship.

In this episode, Torlando brings on Jason Phillips to share his story and coach others on getting through the challenges of being a contractor. Don't miss this episode and learn everything there is to learn about how to properly run your painting business.

PCA Overdrive is free for members.

As long as you stay persistent, enthusiasm will take over and speed up your achievements.

Tony Busnardo, Co-founder and Co-owner of Old World Painting, shares the journey he and his best friend and co-founder Kent have taken to grow Old World Painting to do $2.5 million in annual revenue. He discusses the incredible power of the 80/20 rule and how in under 15 hours, he was able to revolutionize his future completely. Tony discusses his motivations behind Old World Painting and how maintaining his value system has allowed him to thrive with his business partnership, painters, and his customers.

Topics Discussed:

- Pareto Principle - Why focusing on the 80/20 rule will change your life.

- The importance of knowing your value system when growing a company.

- How to start a business with a friend and not have the friendship get ruined.

- Some practical strategies for staying busy during winter slow season.

PCA Overdrive is free for members.

If you're self-employed, try placing a reminder of your goal somewhere you’ll see it often.

In this episode, we speak with Cait Whitson, one half of the husband and wife pair of Carte Blanche, who is a very brilliant master of fake and fine finish. She's also recognized for developing the legendary Whitson's primer using her paint. It's not worth understanding what this lady doesn't know about paint science and ingredients. So stay tuned, put your lugs back on, and get ready to plunge in.

Brothers of the Brush is the first international show to arrive at PCA. Hosted by the English Master Decorator, Chris Kerfoot, this show consists of interviews with numerous decorators from across the world to acquire real-life business experiences and guidance from the source.

This could be the next step in your globalization journey! Don't miss out on each episode made by decorators for decorators.

Who is Chris? Since 1989, Chris Kerfoot has been a reliable and consistent Painter and Decorator. His company, which is based in East Yorkshire, England, provides top-notch painting, decorating, and spraying services for both residential and commercial clients.

Chris is always interested in hearing what you have to say! Please contact him at [email protected] if there are any topics you'd want to hear more about, or if there's someone you'd like us to approach to feature on future podcasts (including yourself!).

PCA Overdrive is free for members.

Your company's website can be an extremely successful and cost-effective marketing tool!

In this episode, Nick Slavik welcomes two special guests, Rachel, a professional painter, and Nick, co-founder of ProPhone, to talk about the benefits of having a business website in order to create more leads and develop your company. They discuss how websites can be the most effective instrument for marketing and positioning any painting company, as well as assisting businesses in gaining more attention and momentum. They also discuss the business and marketing lessons they've learned throughout their careers, as well as tips on how to enhance your business plan. Don't miss this episode and discover everything there is to know about building a website for business pros.

PCA Overdrive is free for members.