PaintED Podcast

On this episode of Paint ED, we chat with Dave Scaturro from Alpine Painting in New Jersey about marketing challenges in the commercial world. Alpine Painting is a leader in the commercial side of the industry, and Dave frequently answers a lot of questions about his marketing strategy, especially during this time of economic change. Dave, like always, freely shares his recipe for success, and you can easily see why it’s so valuable that we have people like him on the Board of Directors at PCA.

And yes, Operation COVID Response is still underway! Just a few more weeks for you to hear all about what other businesses are doing to keep the forward momentum going during challenging times. If you haven’t already, go to www.pcapainted.org to register.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Looking for an uplifting story these days? We have one for you on this podcast. On this episode of Paint ED, we interview Ray Rahni of Paint Track Painting Services in New York, and his daughter, Sariya, about the idea they came up with to provide painting services free of charge to healthcare workers and to challenge other painting companies across the U.S. and Canada to join them. There are a lot of Helpers doing great things in the world right now, and PCA wants to share these stories more in the coming weeks.

To learn more about how to take up the Remodel 4 Reason challenge, visit painttrack.com/remodel4reason.

And share your stories, pictures, and videos with PCA so we can re-share it to help get the movement going! Let us know if you have something to share by commenting on our social media posts or pages, or reach out to us at [email protected].

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Thinking about adding cleaning and disinfecting services to your company’s offerings? A lot of businesses are considering this. Zach Kenney of ZK Painting and Randy Fornoff of MTS Painting joins us on this podcast to explore the idea more, and we discuss types of cleaning services, products, methods, marketing, insurance and liability, and team training.

This topic came straight out of PCA’s ongoing 8-week online conference, “Operation COVID-19 Response.” Every Tuesday for the next 8 weeks, we’re hosting Think Tank panel discussions–one for residential contractors at 5 pm CT, and one for Commercial contractors at 6 pm; and every Thursday for the next 8 weeks we’re hosting Brain Meld discussions to let you kick around a discussion with your peers. Each week we’ll have topics set. Video playback for all Think Tanks and Brain Melds, both residential and commercial, are available for all registrants once the live event has concluded. In this end, this is a total of 32 videos of extremely rich content to help you navigate the changing times!

If you haven’t already, go to www.pcapainted.org to register.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Morgan Ray from Bookkeeping for Painters joins us again to talk about the things everyone is calling her about these days: Loans, Leave, and Layoffs. We chat about what has changed in the last few weeks that you need to know about to make sure you keep your business on track during the changing economy. Be on the lookout for ‘The Skim’ which is a weekly digest of resources helpful to your businesses that Morgan is assembling at the beginning of every week. Also, find the Financial Resource Guide that Morgan mentions at Bookkeepingforpainters.com.

And don’t forget about PCA’s ongoing 8-week online conference, “Operation COVID-19 Response.” Every Tuesday for the next 8 weeks, we’re hosting Think Tank panel discussions–one for residential contractors at 5 pm CT, and one for Commercial contractors at 6 pm; and every Thursday for the next 8 weeks we’re hosting Brain Meld discussions to let you kick around a discussion with your peers. Each week we’ll have topics set. This week we’re talking about the many ways in which businesses are changing course to stay profitable in 2020, and in the coming years.

Video playback for all Think Tanks and Brain Melds, both residential and commercial, are available for all registrants once the live event has concluded.

If you haven’t already, go to www.pcapainted.org to register!

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Now is the time to get your marketing where it needs to be! You need leads filling up the sales funnel, and you need them now. Ken Tucker from ChangeScape Web chats with us about one of the best sources of leads generation out there: Google My Business. This is how people find you in internet searches, and Ken shares updates about changes you need to be aware of since the arrival of COVID-19.

Catch the full webinar with Ken about building your Google My Business profile on Thursday, April 16 at 3 pm CT. Go to pcapainted.org to register, or register here: https://attendee.gotowebinar.com/register/3757283425872766987

Learn more about ChangeScape Web at ChangeScapeWeb.com or PainterSEO.com.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

After a great Think Tank session with Residential and Commercial panelists on Tuesday night, we chat with Morgan Ray of Bookkeeping for Painters and Gina Koert of SPI about the common themes that emerged during the Think Tank, and what was on the minds of businesses across the country and in Canada. We also have a conversation about how employers can lead the way in helping their teams stay focused on opportunity, purpose, and agility.

We know business owners in our trade are facing a lot of uncertainty right now. You are not alone.

To help, we have launched an 8-week online conference, “Operation COVID-19 Response.” Every Tuesday for the next 8 weeks, we’re hosting think tank panel discussions–one for commercial contractors at 5 pm CT, and one for residential contractors at 6 pm CT; and every Thursday for the next 8 weeks we’re hosting Brain Meld discussions to let you kick around a discussion with your peers. Each week we’ll have topics set. We’ll cover loans, leave, layoffs, budgets, team leadership, sales, marketing, production…all the things business owners are talking about right now.

Video playback for all Think Tanks and Brain Melds, both residential and commercial, are available for all registrants once the live event has concluded.

If you haven’t already, go to www.pcapainted.org to register!

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

On this episode of Paint ED, we chat with Nigel Costolloe, the Executive Director of PCA. Nigel has been a part of very strategic advances in our association in in the last few years, and he is continuing that forward momentum by surrounding himself with a team of killers—in the best way—on the Board of Directors and PCA Leadership. And we need it, now more than ever. Change is upon us. We are here to serve the painting contractors in our industry, and when you hear from Nigel about what’s coming down the pike, I hope you’ll feel like we do, that PCA is acting true to its mission to represent your interests and bring you resources and education that will help make your businesses stronger than ever.

We know business owners in our trade are facing a lot of uncertainty right now. We know you are facing some challenging months ahead. You are not alone. PCA is going to do the best we can to be a sounding board for you, and we’ll offer as much help as we can.

To that end, next Tuesday we are launching an 8-week online conference, “Operation COVID-19 Response.” Every Tuesday for the next 8 weeks, we’re hosting think tank panel discussions--one for commercial contractors at 5 pm CT, and one for residential contractors at 6 pm--and every Thursday for the next 8 weeks we’re hosting Brain Meld discussions to let you kick around a discussion with your peers. Each week we’ll have topics set.

WEEK ONE: Tough Calls in Management

WEEK TWO: Changing Course

WEEK THREE: Getting Your Finances in Order

WEEK FOUR: Keeping Production Going

WEEK FIVE: Marketing in Slow Times

WEEK SIX: Holding Down the Fort and Team Communication

WEEK SEVEN: Empathetic Estimating and Profitable Sales

WEEK EIGHT: Preparing for the Bounce-Back

Video playback for all Think Tanks and Brain Melds, both residential and commercial, will be available for all registrants once the live event has concluded.

Go to www.pcapainted.org to register!

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

On this episode of Paint ED, we talk to Nick May of Walls By Design in Denver, Colorado; and Dave Scaturro of Alpine Painting in Patterson, New Jersey. We discuss what’s changed in the past week, how to communicate to your teams, how to take advantage of government incentives, and how to make sure the team you have with you right now is full of high performers.

We know business owners in our trade are facing a lot of uncertainty right now. We know you are facing some challenging weeks ahead. You are not alone. PCA is going to do the best we can to be a sounding board for you, and we’ll offer as much help as we can.

To that end, next Tuesday we are launching an 8-week online conference, “Operation COVID-19 Response.” Every Tuesday for the next 8 weeks, we’re hosting think tank panel discussions–one for commercial contractors at 5 pm CT, and one for residential contractors at 6 pm; and every Thursday for the next 8 weeks we’re hosting Brain Meld discussions to let you kick around a discussion with your peers. Each week we’ll have topics set.

WEEK ONE: Tough Calls in Management

WEEK TWO: Changing Course

WEEK THREE: Getting Your Finances in Order

WEEK FOUR: Keeping Production Going

WEEK FIVE: Marketing in Slow Times

WEEK SIX: Holding Down the Fort and Team Communication

WEEK SEVEN: Empathetic Estimating and Profitable Sales

WEEK EIGHT: Preparing for the Bounce-Back

Video playback for all Think Tanks and Brain Melds, both residential and commercial, will be available for all registrants once the live event has concluded.

Go to www.pcapainted.org to register!

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

The helpers always surface during challenging times, and their presence radiates wisdom, confidence, and care. On this episode of Paint ED, we get some very timely assistance from one of this world’s Helpers, Morgan Ray of Bookkeeping for Painters. She is here with updates about recent legislation regarding sick and family leave, getting a business loan, and tax credits.

Register for the FREE webinar on Tuesday, March 31, "Loans, Leave, and Layoffs," at https://attendee.gotowebinar.com/register/4041046486528699149

Find the Resource Guide from Bookkeeping for Painters at www.bookkeepingforpainters.com/blog-post/finance-resource-guide

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Sometimes the best way to run a business during economic change is to simply "follow the plan." Does your business have a plan on how to run lean during times like these? It's never too late to create one! Jason Paris of Paris Painting and Danny Kerr of Breakthrough Academy join us to discuss the kind of mindset that will weather the storm and put your business in a good position to seize opportunities when the economy normalizes.

Learn more about Breakthrough Academy at www.btacademy.com.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/