PaintED Podcast

On this episode of Paint ED, we talk with Ken Tucker of Changescape Web about what your company’s communications and marketing should look like during this time of economic change. It’s not easy determining what your messaging should convey, especially when people are uncertain about so much. Ken Tucker discusses with us who you should be communicating with, the tone you should use, and when/where to communicate effectively. While this may not be an appropriate occasion for hard-sells, it is still a time of opportunity to build trust and lay a foundation for future growth, while still providing services for people who need the work done now. Besides, as Ken reminds us, people are going to spend plenty of time indoors thinking about the changes they want to see around them in the future. It’s not all bad!

Learn more about Ken and Changescape Web at www.painterseo.com

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

On this episode of Paint ED, we talk with a few leaders in our industry and in our association about—you guessed it—the impact of coronavirus--or COVID-19-- on painting businesses. Our guests are Jason Paris from Paris Painting in Minnesota, Gina Koert from SPI in Colorado, and Nick May from Walls By Design in Colorado. Jason is a PCA Board of Directors member, Gina is the PCA Board of Directors Chair, and Nick is an industry educator and influencer who just recently hosted the Crank conference and has a lot of feedback from business owners large and small. This is a sort of PCA Think Tank that is generating ideas on what some leading businesses are doing in the current economic landscape. Some of the questions we ask them are: what are you seeing in the industry, how are you responding to it, how are you saving on overhead expenses, how do you make sure you don’t lose customers, how do you make decisions for your teams and employees…we cover the gamut on what to do, and what not to do. Perhaps one of the best lines of the podcast was this, “Paralysis is not allowed.” To be sure, there is a lot of change happening right now in the economy and in the painting industry, but it’s not all bad. Your leadership is needed in your company, and leaders like you will redefine our industry for the future. It’s a time of opportunity in many ways, but you have to run lean, mean, and…smart. Time to put to use that ‘symphony of instincts’ that got you into

Well, let’s get right to it. Here’s Jason Paris, Gina Koert, and Nick May.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Our industry is experiencing a lot of positive change, and PCA is bringing a lot of cool things to the table in 2020 and 2021. One of the neatest education pieces we’ve created yet is Business Anatomy. Business Anatomy is a video story about a PCA member company that has grown in inspiring ways over the years. In this first expose that was spotlighted at the 2020 EXPO to thunderous applause, Chad Jeffries of Brick City Painting and Drywall in Mexico, Missouri takes us on a tour of his business and shares his origin story. It is truly an underdog narrative that epitomizes the kind of potential available to someone making their career in the painting industry. It made us proud of the caliber of business owners we find in our association. If you’re a painting business owner listening to this, know that you are part of a pantheon of brilliant and courageous business owners who are doing some pretty neat things in the world.

Enjoy this conversation between PCA Education Director Chris Shank, the director of the Business Anatomy—Chad Schirmer, and the star of the show—Chad Jeffries of Brick City Painting. We've also included the full audio of the story in this podcast.

If you haven’t seen the video, you’ll want to do that. There’s so much that’s communicated in picture. Go to our Facebook page to find it at facebook.com/PCANational. You can also find it on the front page of our website. Go to pcapainted.org.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Instagram. It’s not so new anymore, but it’s still new to a lot of people, and even newer to businesses. We’ve heard from the experts that marketing on Instagram is the wave of the future, but now it’s time to hear from a painting contractor who’s killing it on Insta. Zach Kenney from ZK Painting in Rhode Island joins us on this episode of Paint ED to talk about how to profitably market on Instagram. Most of Zach's revenue is developed from connections through his Business’s Instagram account. We discuss how he does it at ZK Painting, and he offers some tips on how to improve your Instagram, instantly!

Zach will be at the PCA EXPO, and he’ll even be leading a Brain Meld. Register at PCApaintED.org/expo.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Get ready for an amazing opportunity to get your arms wrapped around online marketing. Ken Tucker from Changescape Web is here to talk about everything you need to know to make sure people are finding you online and you are converting leads. It’s a pretty big topic, and that’s why Ken is leading a Workshop at the Expo about it. He’ll be helping attendees build a Master Plan to help them level-up their online marketing strategy. He’ll discuss website conversions, content development, social media marketing, Google My Business…you name it.

Don’t miss the EXPO Workshop where you can build a Master Plan and brainstorm with other business owners like yourself in the group work portion of the workshop. Register at PCApaintED.org/expo

Learn more about Changescape Web at changescapeweb.com, or painterseo.com

On this episode of Paint ED…oh my…what do I say about this one…you just have to listen. It’s a conversation with Andrew Dwyer and Emily Howard of APC magazine—the American Painting Contractor magazine—who is our industry magazine partner, and we talk about all things EXPO. I literally just got off the podcast recording with them, and let me tell you…wow…this is a fun bunch and we definitely got a little rambunctious on this one. But how can we not have fun when we talking about seeing everyone at EXPO and experiencing some of the awesome things we have planned? We also hear about the latest issue of APC mag which will be available at the EXPO, so…that’s cool. Andrew and Emily will be helping moderate some of the panel discussions at the EXPO and of course you can find them at their booth at the Trade Show, so don’t forget to connect with them. There is an outstanding invitation from Andrew to connect you with other people in the industry that can help you move forward in your business, so take him up on that?

You really need to register for the EXPO at PCApaintED.org. It really is a good bunch of people that show up.

You also really need to subscribe to APC Magazine if you’re not already. Subscribe paintmag.com.

On this episode of Paint ED, we talk with Jeff Prager of Cash Flow Engineering about how to develop a revenue goal and how to correctly read and utilize your profit and loss statement. Just in time for the new year, Jeff discusses why traditional accounting is misleading and the leading causes of business failure, and how accounting is not tracking.

Jeff’s webinar, “Developing a Revenue Goal,” will take place on February 5 at 4 pm Central. It’s members-only, so if you want to learn more about the education we provide and the webinars, videos, and connection resources that only PCA members get access to, go to PCApaintED.org

Learn more about Jeff Prager and Cash Flow Engineering at cashflowengineering.com.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

What does a Tesla truck have to do with sales? Well, you’re going to have to listen to find out! I talked with Nick LoGrasso for this episode of Paint ED, and somehow we went from the topic of wanting more sales problems, to the topic of pinewood derby cars. Can you guess the connection? Well…that’s the only hint I’m giving you about what’s in this episode of Paint ED. Don’t worry. We have Nick with us…it’ll be fun.

And, yes, of course, Nick will be at the PCA EXPO, and he’ll even be leading some Brain Melds with his team to help you solve some business challenges. Wow…this EXPO is coming up in a few weeks. Can you believe it? We have a lot of people talking about it. Check out some of the influencers in our industry posting about it and mentioning it on podcasts…excitement is building.

Register at pcapainted.org/expo, and you can email me at [email protected].

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

Do you have strategically-structured roles for your team that flow out of your mission statement for your company? Do you have a sensible method for scheduling that is streamlined and uncluttered? Do you know how to run meetings effectively and how often to schedule them? Enter Scrum Management. And yes, I know, It’s Scrum Leadership, not ‘management’…or so I’ve been told again and again by the Scrum Leader himself, Torlando Hakes of Color Theory in Bloomington Indiana. On this episode of Paint ED, I talk with Torlando about the Workshop he’ll be presenting at the EXPO called Sprint: Building Roles, Meeting Structure, and Scheduling for Your Team Using Scrum Leadership. We discuss, job roles, scheduling, productive meeting methods, and cash flow management for growth. I mean…cash flow leadership for growth!

Don’t miss the Workshop about Scrum at the EXPO with an opportunity to build a Master Plan and to do group with other contractors working on the same thing! Register at PCApaintED.org/EXPO.

You can reach Torlando at connect.colorbook.site/Torlando

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/

On this episode of Paint ED, Chris Moore of Elite Business Advisors joins us to talk about everything you need to know to be financially fit. I like talking with Chris because he always has good, sound advice on running a business. He makes things simple, and I think people respond well to him because he makes them feel like there is hope, and that it’s never too late. So breathe. Whether you’re feeling out of control of finances, or you feel you missed profit-opportunities in the past, or you just need a little more organization, Chris give’s insight into the must-haves and must-dos of paying taxes, saving money, and managing your budget in a way that takes your business to the next level.

Don’t miss Chris’s Financial Fitness course at the EXPO! Register at PCApaintED.org/expo.

Learn more about Elite Business Advisors at elitebusinessadvising.com.

PCA Overdrive is free for members.

Not a member? Try our 30-day, free trial; $5.99/mo after.

Download the app on the Apple Store or Google Play.

Become a PCA member: https://www.pcapainted.org/membership/