PaintED Podcast

As a business owner, the best assets you have for marketing your business are your happy, satisfied customers that already know, like and trust you. In today’s episode we talk with Rachel Grimm, the Marketing Advisor for Elite Business Advisors to share some foundational practices you can put in place to strengthen the relationship with your spheres of influence to provide ongoing referrals and repeat business to your sales pipeline.

Interested in learning more about the relationship marketing package to help your business grow? Schedule a free business analysis meeting at www.elitebusinessadvising.com!

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To learn more about Breakthrough Academy, click here: https://trybta.com/YTEP106

Use The Scrollers To See Dan’s Brand Transformations (srsly cool): https://www.kickcharge.com/portfolio/...

Dan’s Book “Branded, Not Blanded:” https://www.amazon.com/Branded-Not-Bl...

If you’ve ever wondered whether wrapping your fleet of vehicles is worth the cost, this episode is a must-listen. We’re suuuper lucky to have the “G.O.A.T.” of vehicle wraps, Dan Antonelli, on the show today.

His agency KickCharge Creative has built brands for some of the biggest home service companies in North America: A1 Garage, Goettl Air Conditioning, and Absolute Airflow, just to name a few.

Today’s conversation is about outdoor advertising in general but, more specifically, the 5 rules that all contractors and home service business owners need to follow when designing a vehicle wrap that pops and drives results. We also talk about his new book Branded, Not Blanded. It’s the best book I’ve ever read on branding for our niche. We’ll link it in the description.

To apply for a Breakthrough Academy Business Assessment click here: https://trybta.com/YTEP107

To download our printable DORAGI framework for your job sites click here: https://trybta.com/DLYTEP107

Download the BTA Training Checklist Contractor Quick Tool, click here: https://trybta.com/YTDLEP107

Don’t know if you’ve noticed… but new employees often come with more skill gaps than advertised.

How many times have you hired someone you thought had certain skills only to find out on-site that they, in fact, do not have said skills? The reality is when it comes to the talent pool, almost no one is truly “plug and play.”

There are hundreds if not thousands of intricacies and nuances about how YOU do things, and that doesn’t always line up with how your new recruits have been trained via their previous employers, experience, or education.

See… transferring skill is a SKILL in and of itself, and it’s one we see contractors struggle with.

Today’s episode is about DORAGI, a framework for skill transfer that dramatically compresses learning curves.

If you want better-equipped crews in less time, watch this episode.

Interested in working with us? Let's chat: https://trybta.com/welcome

Watch the episode on PCA Overdrive: https://pcaoverdrive.vhx.tv/videos/skill-up-new-crews-faster-with-doragi

Become a PCA member: pcapainted.org/membership-resources/

Contact BTA: pca.so/btapcace

Welcome to PCA Today, the official podcast of the Painting Contractors Association (PCA). In this episode, we discuss the resources available to help with hiring, training, and growth in the painting industry. We also cover the new releases on PCA Overdrive, the Industry Partners program, and the Marketplace Listing.

Best of all Behr has a sweepstakes opportunity that we really want a PCA Member to win!

Show Notes:

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Tom’s guest today is Isaac Barlow. Isaac is the founder of the contractor business software busybusy, which helps contractors get their business systems and processes in order. Isaac talks about why now is the best time to build your contracting business and share strategies for becoming profitable, achieving the freedom you’ve always wanted, and so much more.

Conversation Highlights:

[00:00] – Intro

[01:35] – Isaac’s background

[03:48] – Being successful as a contractor

[05:34] – Handling uncertain times in business

[10:07] – What it means to know your numbers

[15:04] – Mental lessons for dealing with current events

[18:39] – Why now is the best time to build your contractor business

[22:25] – Leadership during challenging times

[27:46] – Strategies for improving your trades business

[30:00] – Profit% that is right under your nose

[34:21] – Strategies for finding hidden revenue and increasing margins

[37:07] – Profit killers of the contracting industry

[39:57] – Busybusy software for contractors

[46:11] – Isaac’s message for contractors

Painting contractors have long been familiar with Google as a source of leads, but the recent introduction of Google Local Services Ads has opened up a whole new world of opportunities. In this episode of PCA Overdrive, Austin Houser of Base Coat Marketing explains how these ads work and how they can be used to increase lead flow and close more jobs.

What are Google Local Service Ads?

What are the ranking factors?

What are the benefits?

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In this series titled "The Tools to 10 Million", Michael Sutton of Kind Home Painting Company will be discussing professional tools to enable growth to $10 million. It is a 5-part series.

In episode 1, Michael will be discussing the professionals who supported his growth, and how you can find your own support network.

In episode 2, Michael will cover the books that have empowered his growth to date.

In episode 3, Michael will deep dive into the key employees he could not do without.

In episode 4, Michael will lay out the numbers that make his business thrive.

And in episode 5, the final episode, Michael will break down the real challenges of entrepreneurship and how to overcome those.

If you want to ask Michael questions related to anything in this podcast series, you can do so in our exclusive Painter Marketing Mastermind Podcast Forum on Facebook. Just search for "Painter Marketing Mastermind Podcast Forum" on Facebook and request to join the group, or type in the URL facebook.com/groups/paintermarketingmastermind. Again that URL is facebook.com/groups/paintermarketingmastermind. There you can ask Mike questions directly by tagging him with your question, so you can see how anything discussed here applies to your particular painting company.

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In this webinar, we'll be discussing the secrets of Local Service Ads (LSAs) for contractors. LSAs are a type of pay-per-lead advertising that appear at the top of Google's search results, making them a powerful tool for generating leads and increasing visibility.

We cover topics such as how LSAs work, the benefits of LSAs, best practices for creating effective LSAs, common mistakes to avoid, and how to track and measure success. Whether you're a new contractor looking to generate more leads or an experienced contractor looking to improve your marketing efforts, this webinar is for you. Don't miss out on this opportunity to learn how to use LSA ads for contractors to grow your business!

In this episode, Christian talks to Kayla Jordan, theherbalpainter_nh, about her career in the trades. They highlight how rewarding the painting industry is, how she is mastering her craft while providing a quality lifestyle for her family. This interview brings to light that there is so much opportunity in this painting industry, outside of owning a painting company.

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Nowtheeeen were back! After an extended break (that got longer and longer due to me enjoying family time and being super busy at work). As we all know it's about that work-life balance right?

In this First one back I chat with Andy Scott, based up in that there Scotland.

Never thought that day would come as Andy is a Member of the Admin on the original Decorators Forum Facebook group. back in the day, there were childish spats between the two Facebook groups. But we all grow up right? sometimes :-).

Anyhow you know the score by now! Kick back, grab your headphones get yourself a brew because its a long one and join us in this honest and frank chat where we delve into various topics such as 

Working through recession 

Pay taxes

Work schedules & systems 

Spraying dilemmas

You know the drill by now, get a brew, pin back your lugs and give it a listen and give us (@brothersofthebrushinsta and Mark) your feedback by hash-tagging #bobcast on Insta and we'll give you a shout-out back!