PaintED Podcast

By PaintEd PodcastEducation

PaintED Podcast episodes

April 12, 2023 Let's Get Virtual!: PCA Today
Welcome to PCA TODAY Season 3! Prithvi and Chad catch up on everything from EXPO to Women in Paint. The show's new format introduces the viewer to other team members. Haley Scoggins, PCA Marketing Manager, shares info on the EXPO session replay promotion and provides updates on Upcoming Events and Blogs. Sheen Mayberry, PCA Industry Partner Coordinator, pops in to tell us all about new industry partners and our MarketPlace discount of the month!
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Watch This Episode on Overdrive
https://www.pcaoverdrive.org/videos/let-s-get-virtual.
23 min
April 12, 2023 Client Testimonials 101: Contractor Evolution
The best assets to start collecting.
Let’s say that I give you a challenge.
If you, like me, are always looking for inexpensive but effective brand upgrades, look no further than client testimonials. Simple videos of your happy clients talking about how pleased they were with the experience they had with your company are one of the best assets to start collecting, and here’s why.

The modern homeowner doesn’t put much weight on what you have to say about your own business or service. And why should they? You’re biased. It’s your business, after all! Of course, you’re gonna say how amazing it is. Fifty years of constant bombardment from advertisers and brands have made today’s consumers a bit more scrupulous and a bit less gullible.

This is why getting clients to sing your praises is orders of magnitude more effective than singing your own. It’s just that simple.

Here’s what I love about client testimonials:
- They’re cheap
- They’re versatile as hell (you can put them on your website, social media, in your sales process, and about eight other places too)
- People watch video content more than they read
- Social Proof from actual customers is way more persuasive

Today on the show Joseph Hughes, founder of Contractor Dynamics, is here to unpack why they work, how to capture them, and where to put them.

Watch this episode to get these low-cost, high-conversion videos working for you!

Watch the episode on PCA Overdrive
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Download the app on the Apple Store or Google Play.
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Contact BTA: https://pca.so/btapcace
48 min
April 11, 2023 Building a Team And Dominating on LinkedIn: The Contractor Fight
Leverage LinkedIn to drive growth.
Tom’s guest today knows a thing or two about business growth.
Jim Kaloutas — the owner of Kaloutas, a commercial painting business, and an all-around cool guy. He has a wealth of experience in leadership development and building killer teams.
In this episode, Jim shares insights on how he has leveraged LinkedIn to drive growth for his company. Beyond attracting new clients, Jim highlights how LinkedIn has helped him hire highly skilled employees, develop a strong team and create a company culture that rocks - all contributing to his multi-million-dollar business success.
Watch the episode on PCA Overdrive
PCA Overdrive is free for members.
Not a member? Try our 7-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.
Become a PCA member
53 min
April 10, 2023 Motivating Effectively: Marketing Mastermind
How to effectively motivate your team.
Zach Ausherman, Owner of Ausherman Painting, joins the Painter Marketing Mastermind Podcast for a second time to discuss culture, employee hiring and retention, and review generation.
Zach took over Ausherman Painting from his father and has made many changes to the company's culture. He deep dives into his methods for building employee and customer loyalty, and the values he instills in the workplace. Zach also discusses a unique method for generating 5-star Google reviews and elaborates on a difficult employee situation he is currently facing.
Topics Discussed:
- How to create a company culture that inspires loyalty from your employees
- A unique method for securing 5-star Google reviews from customers
- Mistakes to avoid when hiring and training employees, learned the hard way
- How Zach was able to get over 200 applicants to his most recent apprentice painter job posting
Watch the episode on PCA Overdrive
PCA Overdrive is free for members.
Not a member? Try our 7-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.
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1 hr 5 min
April 09, 2023 Ulises Gutierrez de Kelly Moore: Los Pintores Podcast
Let's see what the paint vendors have to say about the painting industry
1 hr 32 min
April 08, 2023 Business Estimation: Ask A Painter
AI, tech layoffs, and the changing macro economy!
In this episode of Ask a Painter, Tom Droste addresses the importance of business estimation and documentation for a successful project.
Learn more about Estimate Rocket here: https://www.estimaterocket.com/
A personal ask from me to you:
Join the PCA Business Accelerator!
The easiest way to professionalize your business: a cohort of your peers, a learning management system, and subject matter experts from our industry. To sign up: https://www.pcapainted.org/business-training/
Watch the full episode to learn more!
Want a LIVE Masters Class in your area?
Contact Marsha at PCA - [email protected] and we can arrange it for you!
Watch the episode on PCA Overdrive
PCA Overdrive is free for members.
Not a member? Try our 7-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.
Become a PCA member
57 min
April 07, 2023 Fearless Bidding and Job-Costing: Estimate Rocket
The simple work process for both customer and contractor.
On this episode of Estimate Rocket Radio, Nick Slavik of Ask A Painter and Nick Slavik Painting and Restoration join us to talk about new revelations about estimating and job costing that can help launch contractors into next-level growth.
Owners and estimators are in need of quick and easy estimating that makes for a super-simple process for both customer and contractor that correctly assesses work, plans profitable margins, and delivers high quality. Nick discusses new methods that can help get business owners out of the dreaded 96% of businesses that never get past $1M in revenue and have less than 10 employees.
Find Ask A Painter at facebook.com/askapainter.
Watch the episode on PCA Overdrive
PCA Overdrive is free for members. Not a member? (free trial is now 7 days). Download the app on the Apple Store or Google Play.
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27 min
April 07, 2023 The "How" Behind Aggressive Growth: Marketing Mastermind
How to take what you learned at EXPO and maximize its benefit.
Learn about growth from the Expert!
Brandon Pierpont is the Founder & Owner of Painter Marketing Pros, the Creator & Host of The Painter Marketing Mastermind Podcast, and a proud member of both the Painting Contractor Association’s Marketing Committee and the PCA Speaker Bureau.
Brandon has written two books dedicated to helping painting company owners grow their businesses, and he is a #1 Amazon best-selling author.
Head over to Overdrive to watch the full episode
PCA Overdrive is free for members.
Not a member? Try our 7-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.
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1 hr
April 06, 2023 Time Management for Success: Elite Business Advice
Your success in life depends on how you use those 24 hours.
We all have 24 hours in a day and your success in life depends on how you use those 24 hours.
In today’s episode, we cover a few common issues we see that clutter our client's calendars, and a few systems and philosophies you can put in place to have control of your schedule instead of your schedule controlling you!
For more insight or to schedule a free business analysis meeting, visit our website at www.elitebusinessadvising.com
Watch the episode on PCA Overdrive
PCA Overdrive is free for members.
Not a member? Try our 7-day, free trial; $5.99/mo after.
Download the app on the Apple Store or Google Play.
Become a PCA member
Working on professionalizing your business but aren’t sure where to start? Schedule a free business analysis meeting at www.elitebusinessadvising.com
32 min
April 05, 2023 100th Episode Special: Contractor Evolution
Success in the contracting and home service space.
To download Benji & Igor's 10 Commandments of Contractor Success, click here: https://trybta.com/YTDLEP100

Yeehaw! That’s 100 episodes down (and goodness knows how many more to go!)

We’re blessed and humbled to have spoken to some incredibly smart people over the past two years and have noticed some fundamental commonalities among them. Belief systems, habits, and tactics the best of the best all seem to share.

Today’s episode is an amalgamation of the 10 things we’ve observed about success in the contracting and home service space after 100 episodes of Contractor Evolution. Huge thanks to both our guests and your listeners. We couldn’t do it without you!

Tune in to find out why:
1. No one at the top of their game is a ___________.
2. The labor market is a challenge, but___________.
3. ___________ matters more than working hard.

Watch this episode to fill in the blanks on these three and the remaining seven!

Watch the episode on PCA Overdrive
PCA Overdrive is free for members.
Not a member? Try our 7-day free trial.
Download the app on the Apple Store or Google Play.
Become a PCA member
Contact BTA: https://pca.so/btapcace
54 min