Painter Marketing Mastermind Podcast

Maggie Kuyper, Co-Founder and Co-Owner of Harpeth Painting, shares her journey from $0 to $5.5 million in just 5 years. She discusses some of the emotional struggles that come with managing such rapid growth, as well as the unique challenges created by running a painting business with her husband. Maggie provides great insight about how she has built trusting relationships throughout her network, and why that has been such a critical component to the growth of Harpeth Painting.

Some topics include:

• Why you should "seek relationships, not work" when building your commercial painting business
• The importance of hiring for personality traits and values, not resumes and skills
• How to balance a family while running a successful painting business with your partner
• Why there could be more opportunity in your future than you've ever imagined

Jason Paris, Founder of Paris Painting, shares his journey from $0 to over $10 million with Paris Painting. He takes a deep dive into the many struggles he's endured along the way and discusses what he believes to be the most important character traits of successful entrepreneurs. Jason shares some of the most effective marketing techniques that have helped him see such tremendous growth with Paris Painting, as well as his approach to combatting the winter slow season in Minneapolis.

Some topics discussed include:

• The most important character traits of successful entrepreneurs
• How to make single delivery actionable flyers convert at scale
• The "hidden gem" of the painting industry and how that is likely to change within 10 years
• How to think the right way if you want to truly scale your painting business

Nate Streeter, Director of Marketing and Customer Experience at Paris Painting, shares how Paris Painting has grown to doing over $10 million per year, and the interesting journey he took to joining Paris Painting. He elaborates on the importance of data analysis, and how Paris Painting uses NPS and multiple customer check-ins to keep a very tight gauge on their customer satisfaction. He offers some very solid advice for smaller painting company owners aspiring to one day own an 8 figure painting company and shares the struggles that Paris Painting is still working on ironing out themselves.

Some topics discussed include:

• How to implement NPS to monitor your true customer satisfaction
• The transformative resources currently available to entrepreneurial painting company owners
• How one terrible mistake can keep you trapped in your business, unless you fix it
• What painting companies can learn from the plumbing and HVAC industries that are doing hundreds of millions per year in revenue

Chris Elliott, owner of ONiT Painting, discusses how starting with the end in mind has allowed him to achieve massive success. He stresses the importance of being clear on your company's mission, vision, and values, and how an abundance mindset that prioritizes employee growth has been instrumental to his success. He dives into what marketing channels have worked best for him, and provides concrete recommendations for painting company owners that are still looking to cross the million dollar revenue threshold for the first time.

Some topics discussed include:

• Why knowing your end goal and mission is critical to success
• How to attract Rockstar employees who actually care about your business
• The importance of a sales-oriented mindset for company growth
• Why effective digital marketing can catapult your painting business

Michael Sutton, owner of Kind Home Solutions, reveals how he has grown his residential repaint company to doing over $6 million in business in less than 4 years. He discusses some of the biggest mistakes he made early on, as well as some consistent issues he sees other painting company owners creating that he hopes he listening to this episode can prevent. Michael believes there is incredible opportunity available for ambitious painting company owners, and hopes his story can highlight what's possible.

Some topics discussed include:

• The mindset needed for aggressive growth in your painting company
• How to craft a customer journey that propels your painting business to success
• Why your fear of charging more for your painting services is unfounded
• The most common and destructive mistake Michael sees other painting company owners making and how to fix it

Tim Perryman, co-owner of Perryman Painting and Remodeling, discusses the importance of company culture and employee happiness. He dives into why he views his company as a "people company" first, and a "painting and remodeling company" second. He also discusses the importance of knowing your "why", and having your personal and business goals aligned. Throughout his entrepreneurial journey, Tim has learned the great importance of introspection.

Some topics discussed include:

• The importance of aligning your personal and professional goals
• Why employee culture and happiness is your most important asset
• The failures entrepreneurs are sure to endure, and why they matter
• How young entrepreneurs can use introspection to set themselves up for success

Morgan Sedgwick, owner of Jedi Painting Pros, discusses her mission for female empowerment in the trades, and how painting has changed her life, and how she is using it to better the lives of those around her. She gives some examples of ways she has differentiated her painting company, and discusses some of the unique struggles she has had to endure in growing her business.

Some topics discussed include

• The life-changing effects your painting company can have on others
• Why Morgan can charge higher prices but still land interior paint jobs consistently
• Unique challenges of operating a painting company in Hawaii
• Ways to understand your target market that help you serve it better

Zach Ausherman, owner of Ausherman Painting, discusses his recent experience taking over Ausherman Painting, a 42-year old company, from his father. He takes an in-depth dive into common issues painting company owners face when dealing with succession, and actions a new owner can take to improve company morale and ultimately set the company up for long-term success with its new owner.

Matt Carlson, owner of M. Carlson Painting, takes a deep dive into how he has found tremendous success in the residential repaint market. He talks about mistakes he's made, hard lessons he's had to learn, and the learnings he gained that have allowed him to pass $3.5 million in revenue in 2021. Matt makes some predictions about where the industry is headed, and how painting company owners can position themselves for success.

Garrett Martell, owner of Two Day Painting, discusses what components of a painting company he believes should be outsourced to scale your painting business faster. He also touches on a new strategy he will be employing to keep his crews busy during the winter "slow season". A direct mail guru, Garrett owns a second company that runs direct mail for the trades called Tradesfix Direct Mail Marketing.