Painter Marketing Mastermind Podcast

In this first ever Painter Marketing Mastermind Podcast Live Facebook Roundtable, we host guests:

- Jason Phillips of Phillips Home Improvements

- Lauren Fink of Apex Painting

- Matt Kuyper of Harpeth Painting

- Brad Ellison of Ellison Painting

It is a jam-packed 90-minute episode that features Q&A from the audience. We discuss what your painting company should be doing now to make 2023 your best year yet. You do NOT want to miss this one!

Topics to be discussed:

• how to prepare your painting company to win big in a downturn economy
• what questions you should be asking yourself to make sure your personal and professional goals are aligned
• how to adjust your sales process for shifts in labor and material costs. 

In this series titled "A Painter's Dream," Jason Paris will be discussing what makes the painting industry so attractive to ambitious entrepreneurs, and how painting company owners can capitalize on current and future opportunities. It is a 4-part series.

In episode 1, this episode, we will be discussing macroeonomic trends, and how the ebbs and flows of the economy should affect decision making & planning within your painting company.

In episode 2, Jason will dive into the influx of young talent into the industry, and what that means for all painting company owners.

In episode 3, Jason will outline what you need to do in order to make your painting company sellable, allowing you the option for a lucrative exit.

And in the final episode, Episode 4, Jason will elaborate on his philosophies of business and how they apply to you and your painting company.

Zach Ausherman, Owner of Ausherman Painting, joins the Painter Marketing Mastermind Podcast for a second time to discuss culture, employee hiring and retention, and review generation. Zach took over Ausherman Painting from his father, and since doing so has made many changes to the company's culture. He deep dives into his methods for building employee and customer loyalty, and the values he instills in the workplace. Zach also discusses a unique method for generating 5-star Google reviews, as well as elaborates on a difficult employee situation he is currently facing.

Some topics include:

• How to create a company culture that inspires loyalty from your employees
• A unique method for securing 5-star Google reviews from customers
• Mistakes to avoid when hiring and training employees, learned the hard way
• How Zach was able to get over 200 applicants to his most recent apprentice painter job posting

Mike Beaulieu, founder and owner of New Look Painting, discusses how he provides a world class experience for his residential painting customers. Mike takes a deep dive into his sales and project management process, as well as the psychology behind his system. Mike has refined a highly effective way to generate repeat and referral business, and he shares how he does so. In addition to his painting company, Mike runs a monthly newsletter serving painters called Painter's Marketing Pro, which produces great results for his clients.

Some topics include:

• What happens when you provide a world class experience to your customers
• How to automate your sales and fulfillment process and the importance of doing so
• Effective ways to enjoy much more repeat and referral business
• What makes Mike's newsletter service so effective, and how to try it out

Michael Sutton, founder and owner of Kind Home Solutions, discusses how he has reached over $9 million in annual revenue in under 5 years. Michael runs through his company's story year-by-year since its founding in 2018, and outlines how he achieved $2.2 million in his first year alone. Approaching his company with a very different mindset from most other painting company owners has allowed Michael to achieve a growth rate few people would have imagined. In addition to high revenue, Michael breaks down how he has managed to be awarded "Denver Business Journal's Best Place to Work," while achieving over 50% gross margin on his painting projects.

Some topics include:

• How Michael went from $0 to nearly $10 million in 5 years
• The power of door knocking and its impact on Kind Home Solutions in year one
• Why you should spend time making your company look professional from day 1
• Some business books Michael recommends every painting company owner read or listen to

Brian Reis, founder and owner of Bella's Army Painting, discusses how his sales-first mindset has allowed him to effectively outrun other problems in his business, and a shift he is taking this year to right size and improve operations. This is Brian's second time on the Painter Marketing Mastermind Podcast, and he takes an even deeper dive into why his sales process is so effective, and how other painting company owners can implement a similar process in their business. Brian explains how he is constantly pushing himself and his team members outside of their comfort zones, and the benefits as well as mental challenges of this constant iterative improvement.

Some topics include:

• How to empower your customers in the sales process to improve your close rates
• Why uncovering objections is so important, and methods for doing so
• The J Curve, and why Brian is constantly living outside his comfort zone
• Brian's surprising experience increasing his prices drastically

Tony Busnardo & Kent Gledhill, founders and co-owners of Old World Painting, discuss their journey as friends and business partners. They share a mindset they perceive to be very harmful that many other painting company owners seem to possess, and how staying away from that mode of thinking has enhanced the happiness in their lives. Determined to be "anti-businessmen," the pair elaborate on what finally caused them to implement more systems and processes into their business, and the freedom and power that came from doing so. Kent also talks about an amazing non-profit he runs in Costa Rica, and he provides listeners the opportunity to give their family a life-changing experience by getting involved.

Some topics include:

• The healthier mindset to adopt when growing your business
• How to enter a partnership as friends, and remain even better friends
• Why the "anti-businessmen" started looking at their company as a business, and the results that followed
• An interesting statistic on the importance of laughing, and how to leverage humor to weather the entrepreneurial storms

Alex Corral, founder and owner of Cabinet Coating Kings, shares the positive mindset he embraces and has dubbed "boomnomenalism," and the power he's seen that in transforming his own life. An entrepreneur through and through, Alex bet on himself when starting his business by emptying his bank account to purchase 3 spray booths, all with $0 in revenue. Alex believes that how you talk is how your life will turn out, and he provides actionable advice to our listeners about how to enact gratitude, maintain self-awareness, and celebrate your wins, all while avoiding the defeatist mindset that can come when comparing yourself to others.

Some topics include:

• What the heck is "boomnomenalism," and why does it matter?
• How to grow your business with wings, not carrying a heavy boulder
• Why your brain is on auto-pilot, and what you MUST do to shake it up
• Operating on your highest frequency each day is the key to success

In this very special episode of the Painter Marketing Mastermind Podcast, we host a group interview of Nick Slavik, Brad Ellison, Chris Elliott, and Chris Mole, all owners of highly successful painting companies. These titans of industry discuss topics that were covered during Nick Slavik's "Ask A Painter Live Winter Retreat" in Minnesota, during which time only a small group of people were privy to this great information. This lively debate and exchange of ideas demonstrates that while there are certain important themes that seem to be consistent among highly successful painting companies, there are often times multiple paths that painting company owners can follow to achieve that success.

Some topics include:

• Finding, retaining, and motivating top talent
• Overcoming limiting beliefs and head trash, and replacing it with the right mindset
• Marketing strategies that anyone can employ today to grow their business
• What these leaders would focus on first if they had to start all over

Chad Jeffries, co-owner of Brick City Painting and Drywall, discusses his journey from subcontractor to co-owner of his business. Brick City Painting and Drywall does over $3 million in annual revenue, and Chad has had to grow as a person and a leader in order to effectively run his company. A staunch believer in the power of emotional intelligence, Chad runs masterclasses with his team to improve their culture, communication, and overall morale. Coming from a subcontractor background, Chad appreciates the importance of demonstrating respect for your employees, and he has worked hard to ingrain that sense of professionalism in all aspects of his business.

Some topics include:

• Chad's journey from sub-contractor to co-owner
• The importance of emotional intelligence, and the benefits your company can gain from focusing on it
• What employees want from a leader and a company, and how to give it to them
• How to shift your mindset from being a painter, to being a businessman