PCA EXPO 2023 was a MASSIVE success! We at the PCA marketing committee have been informed that attendance and participation were well above EXPO 2022 levels. We have also received feedback that the value derived from the breakout sessions, brain melds, panels, and focus groups was through the roof!!

Join us in this special post-PCA Roundtable where we discuss how to take what you learned at EXPO, and maximize its benefit to your painting company in 2023. We will be highlighting the BIGGEST TAKEAWAYS from each breakout session, brain meld, and focus group, and sharing them and how you can use them to grow your painting company. Think of this roundtable as a HIGHLIGHT REEL of PCA EXPO 2023.

Our Roundtable guests will include Jason Phillips of Phillips Home Improvements, Jason Paris of Aleph Holdings and Paris Painting, and Corrie Leister of Inspired By U Coatings.

You will NOT want to miss this. Come listen to these titans of industry help you craft your post-EXPO action plan. This was a 1-hour action-packed live event held last Thursday, March 09 from 2:00 - 3:00 pm EST.

Some topics include:

• how to take what you learned at EXPO
• how to maximize its benefit to your painting company in 2023
• BIGGEST TAKEAWAYS from each breakout session, brain meld, and focus group

In this series titled "People Make Dream Businesses", Jason Phillips of Phillips Home Improvements will be discussing how to escape contractor prison and build the painting company of your dreams. It is a 6-part series.

In episode 3, Jason will deep dive into Key 3 to escaping contractor prison, creating and implementing efficient systems.

In this series titled "People Make Dream Businesses", Jason Phillips of Phillips Home Improvements will be discussing how to escape contractor prison and build the painting company of your dreams. It is a 6-part series.

In episode 2, Jason will cover Key 2 to escaping contractor prison - building a highly effective team.

In this series titled "People Make Dream Businesses", Jason Phillips of Phillips Home Improvements will be discussing how to escape contractor prison and build the painting company of your dreams. It is a 6-part series.

In this episode, episode 1, Jason will be discussing Key 1 to escaping contractor prison - true leadership in your painting company.

In episode 2, Jason will cover Key 2 to escaping contractor prison - building a highly effective team.

In episode 3, Jason will deep dive into Key 3 to escaping contractor prison, creating and implementing efficient systems.

In episode 4, Jason will discuss how your painting company needs to market itself for long-term and big-time growth.

In episode 5, Jason will elaborate on the DISC personality assessment and how to use it to ensure you have the right people in the right seats.

And in the final episode of this series, episode 6, Jason will take a deep dive into motivators - how do you get everyone excited and motivated to help your painting company grow and succeed?

In this series titled "The Birth of a Giant", Brad Ellison of Ellison Painting will be discussing what it looks like to start a professionalized and profitable painting company from day one. It is a 4-part series.

In the final episode, Episode 4, Brad will elaborate on what it looks like to scale a painting company both in terms of mindset and concrete steps.

In this episode of the industry partner series, we host Guest Benji Carlson. Benji is the Head of Content at Breakthrough Academy and one of the company's earliest employees.

Listen to Benji describe the different tranches of painting companies, and what owners should do to advance from one to the next. He gives out some golden nuggets from working with hundreds of painting companies across the United States and Canada.

Topics discussed:

• The most common mistakes painting company owners make
• What makes the painting industry different from other home service industries
• The Pareto Principle - how to move the needle fast
• Big Changes are coming for painters
• And much more!

Get Breakthrough Academy's FREE Training Checklist Tool:

https://trybta.com/PMP

training from the hip, and start building repeatable systems to improve your onboarding, and reduce your turnover.

In this series titled "The Birth of a Giant", Brad Ellison of Ellison Painting will be discussing what it looks like to start a professionalized and profitable painting company from day one. It is a 4-part series.

In episode 3, Brad will discuss how to effectively build systems and processes that create a roadmap for future success.

Part 2 is a deep-dive discussion into the daily themes and individual topics of each breakout session, panel discussion, and brain meld topic happening at this year's EXPO. Get the inside scoop on all the sessions that will be available to you, and craft your company's EXPO Gameplan to maximize the impact!

The PCA EXPO will be happening from Feb 22-24 (Feb 21 if you are participating in Paint-it-Forward) in Albuquerque, NM.

On top of crafting a master game plan for your painting company by working directly with the creators of this year's EXPO experience, we will also be revealing an awesome giveaway opportunity for new EXPO registrants who attend this live roundtable.

PCA Expo is a national convention like no other that is dedicated exclusively to the painting industry. It has become a must-attend for painting company owners who are serious about their business growth. Some of the events over the 3-day period include:

• Educational intensives (aka breakout sessions)
• PaintED talks to inspire & motivate
• In-depth, raw, transformational panel discussions
• Peer-to-peer "brain melds" (many people's favorite!)
• Networking & mentorship opportunities
• Nightly events
• And so much more...

You can read more about the PCA EXPO here - https://www.pcapainted.org/expo/

In this series titled "The Birth of a Giant", Brad Ellison of Ellison Painting will discuss what it looks like to start a professionalized and profitable painting company from day one. It is a 4-part series.

In episode 2, Brad will dive into what it looks like to launch a highly professionalized painting company from scratch.

Jason Paris, in collaboration with Painter Marketing Pros and the Painting Contractors Association, went live with Brandon to discuss his 4-episode series "A Painter's Dream." He held a live Q&A and answers any follow-up questions that listeners had from his incredible series!

In "A Painter's Dream", Jason discussed what makes the painting industry so attractive to ambitious entrepreneurs, and how painting company owners can capitalize on current and future opportunities. The 4 episodes of the series include:

Episode 1: Macroeconomic Trends (and how they should affect decision making at your painting company)

Episode 2: Industry Trends (what does the influx of young talent mean for the industry as "the wild west gets settled"?)

Episode 3: Building With The End In Mind (how do you build true equity into your painting company and make it sellable?)

Episode 4: Philosophies of Business (Jason's 6 core philosophies of business, and how they apply to the painting industry)

Jason is the Chair of the Board of Directors of the PCA, and the Founder of Paris Painting and Aleph Holdings.