In this series titled "The Birth of a Giant", Brad Ellison of Ellison Painting will be discussing what it looks like to start a professionalized and profitable painting company from day one. It is a 4-part series.

In this episode, episode 1, we will be discussing Brad's decision to walk away from his previous partnership, and the assets he found available to him.

In episode 2, Brad will dive into what it loks like to launch a highly professionalized painting company from scratch.

In episode 3, Brad will discuss how to effectively build systems and processes that create a roadmap for future success.

And in the final episode, Episode 4, Brad will elaborate on what it looks like to scale a painting company both in terms of mindset and concrete steps.

PCA EXPO 2023 will be here before we know it! We can't wait to see all of you Feb 22-24 (Feb 21 if you are participating in Paint-it-Forward) in Albuquerque, NM!

For the first time ever, the PCA has decided to run a 2-part LIVE roundtable series dedicated to helping you roadmap your success. EXPO is a one-of-a-kind experience for painting contractors that you really do have to experience to believe.

In this live series, you will have the opportunity to work with some of the masterminds behind the planning expo to strategize your approach. Through understanding all of the opportunities available to you, and how to choose between so many often agonizingly good options, we can help you make the 2023 PCA Expo a truly life-changing experience for you and your painting company!

PCA Expo is a national convention like no other that is dedicated exclusively to the painting industry. It has become a must-attend for painting company owners who are serious about their business growth. Some of the events over the 3-day period include:

• Educational intensives (aka breakout sessions)
• PaintED talks to inspire & motivate
• In-depth, raw, transformational panel discussions
• Peer-to-peer "brain melds" (many people's favorite!)
• Networking & mentorship opportunities
• Nightly events
• And so much more...

You can read more about the PCA EXPO here - https://www.pcapainted.org/expo/

This PCA Expo 2023 Gameplan series is your opportunity to interact directly with members of the PCA's Board of Directors and Education Committee to position yourself for maximum success.

In this series titled "A Painter's Dream," Jason Paris will be discussing what makes the painting industry so attractive to ambitious entrepreneurs, and how painting company owners can capitalize on current and future opportunities. It is a 4-part series.

In episode 4, the last episode, Jason will elaborate on his philosophies of business and how they apply to you and your painting company.

In this episode of the Painting Industry Partner series, titled Systems Equals Success, we are hosting Chris Moore. Chris is the Founder of Elite Business Advisors, a painting business consulting company that helps painting companies with their financials, marketing, and day-to-day operations. Essentially Chris works with painting contractors one-on-one and through his team to teach them to treat their painting business as a business, not as a job, to allow them to achieve the scale and success that many owners aspire to.

Topics to be discussed:

• current trends he sees in the painting industry
• how painting company owners can best prepare for an economic downturn
• key advice that he has learned from working with some of the most successful painting companies across the country
• what Elite Business Advisors does
• how to know whether your painting company may benefit from his services

In this series titled "A Painter's Dream," Jason Paris will be discussing what makes the painting industry so attractive to ambitious entrepreneurs, and how painting company owners can capitalize on current and future opportunities. It is a 4-part series.

In episode 3, Jason will outline what you need to do in order to make your painting company sellable, allowing you the option for a lucrative exit.

In this first episode of the Industry Partner series, titled The Impact of PCA, we are hosting Chad Schirmer. Chad is the Creative Director of the Painting Contractors Association, the PCA, formerly known as the Painting and Decorating Contractors of America. He oversees all of the content development and marketing initiatives of the PCA, and he is known as the general integrator of all things PCA.

Topics to be discussed:

• Trends he sees in the painting industry
• How painting company owners can take advantage of these trends
• Overview of the PCA, its benefits
• How existing members can get even more out of the association
• Additionally, Chad will be unveiling top secrets about the PCA's future initiatives for all listeners.

In this series titled "A Painter's Dream," Jason Paris will be discussing what makes the painting industry so attractive to ambitious entrepreneurs, and how painting company owners can capitalize on current and future opportunities. It is a 4-part series.

In episode 2, Jason will dive into the influx of young talent into the industry, and what that means for all painting company owners.

In this first ever Painter Marketing Mastermind Podcast Live Facebook Roundtable, we host guests:

- Jason Phillips of Phillips Home Improvements

- Lauren Fink of Apex Painting

- Matt Kuyper of Harpeth Painting

- Brad Ellison of Ellison Painting

It is a jam-packed 90-minute episode that features Q&A from the audience. We discuss what your painting company should be doing now to make 2023 your best year yet. You do NOT want to miss this one!

Topics to be discussed:

• how to prepare your painting company to win big in a downturn economy
• what questions you should be asking yourself to make sure your personal and professional goals are aligned
• how to adjust your sales process for shifts in labor and material costs. 

In this series titled "A Painter's Dream," Jason Paris will be discussing what makes the painting industry so attractive to ambitious entrepreneurs, and how painting company owners can capitalize on current and future opportunities. It is a 4-part series.

In episode 1, this episode, we will be discussing macroeonomic trends, and how the ebbs and flows of the economy should affect decision making & planning within your painting company.

In episode 2, Jason will dive into the influx of young talent into the industry, and what that means for all painting company owners.

In episode 3, Jason will outline what you need to do in order to make your painting company sellable, allowing you the option for a lucrative exit.

And in the final episode, Episode 4, Jason will elaborate on his philosophies of business and how they apply to you and your painting company.

Zach Ausherman, Owner of Ausherman Painting, joins the Painter Marketing Mastermind Podcast for a second time to discuss culture, employee hiring and retention, and review generation. Zach took over Ausherman Painting from his father, and since doing so has made many changes to the company's culture. He deep dives into his methods for building employee and customer loyalty, and the values he instills in the workplace. Zach also discusses a unique method for generating 5-star Google reviews, as well as elaborates on a difficult employee situation he is currently facing.

Some topics include:

• How to create a company culture that inspires loyalty from your employees
• A unique method for securing 5-star Google reviews from customers
• Mistakes to avoid when hiring and training employees, learned the hard way
• How Zach was able to get over 200 applicants to his most recent apprentice painter job posting