Brian Reis, founder and owner of Bella's Army Painting, discusses how his sales-first mindset has allowed him to effectively outrun other problems in his business, and a shift he is taking this year to right size and improve operations. This is Brian's second time on the Painter Marketing Mastermind Podcast, and he takes an even deeper dive into why his sales process is so effective, and how other painting company owners can implement a similar process in their business. Brian explains how he is constantly pushing himself and his team members outside of their comfort zones, and the benefits as well as mental challenges of this constant iterative improvement.

Some topics include:

• How to empower your customers in the sales process to improve your close rates
• Why uncovering objections is so important, and methods for doing so
• The J Curve, and why Brian is constantly living outside his comfort zone
• Brian's surprising experience increasing his prices drastically