Should you take direct bookings—and what does it take to make them work?

In today’s episode of the Cash Flow Positive podcast, Kenny Bedwell unpacks the real considerations behind building a direct booking strategy. While many hosts focus on software and site setup, Kenny zeroes in on the biggest challenge: attracting the right traffic. He explains how to create repeat business, leverage your property’s location, and build trust with potential guests—without relying on OTAs.

You’ll learn how to think in terms of guest journeys, content marketing, and simple tactics like email and signage to grow your brand over time. Whether you’re just starting to consider direct bookings or trying to make an existing strategy more effective, this episode offers clear, actionable guidance on how to do it right.

If you've enjoyed this episode of the Cash Flow Positive podcast, be sure to leave a review and subscribe today! Listen now and enjoy!

In This Episode You'll Learn:

• The top three concerns people have with direct booking sites
• How to identify and market to your “warm” and “cold” traffic segments
• Why repeat business is more powerful (and cheaper) than new traffic
• Simple ways to promote your brand inside your property
• How to use email and social to stay top-of-mind year-round
• Why promoting your market, not your property, builds trust
• How lead magnets and content marketing drive real results
• And much more...

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