This is part two in a short series on what’s working in my video business right now. Last month was our best month in over twenty years, and I’ve been breaking down the actual reasons behind it so you can apply the same ideas to your own business.

In the last episode, we looked at the importance of long term client relationships and the role that repeat business plays in stability and momentum.

In this episode, we shift to the other side of the equation: new leads. Not luck. Not waiting. A reliable and consistent lead source that you can depend on.

We cover:

• Why referrals are not a strategy

• The feeling of business “uncertainty” when you rely on chance

• The mindset shift that comes with building a dependable lead flow

• How to choose one lead channel that suits your personality and strengths

• Why focus matters more than experimenting across every platform

If you can build one strong, repeatable source of leads, your entire business feels different. Calmer. More predictable. More in your control.

Looking to build your own dependable source of leads for your business?