In part 2 of our interview with Kherington, we discuss:

Influencer myths:

·       Influencer Myth #1: The Instagram Algorithm is ruining engagement

o   Let’s break this down

o   If you have a true content strategy, you won’t be affected by the algorithm

o   Focus on what you have control over – you can’t control the algorithm, but you can control consistency, presence, the value you deliver, etc.

·       Influencer Myth #2: You need thousands and thousands of followers to land brand campaigns

·       Influencer Myth #3: It's too late to start a blog or Instagram because the influencer industry is too saturated

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