Today's is part 3 of 5 in a series of solo episodes where I break down my favorite marketing book, The Catalyst: How To Change Anyone's Mind, by Jonah Berger. In parts 1 and 2, I shared why reactance and endowment are two essential barriers to understanding why your customers aren't taking action. The strategy isn’t always easy to apply, so this week's episode brings you inside the minds of your customers so you can mitigate distance.

Grab a pen and notepad and get ready to shift how people come into your world so you can increase revenue through referrals and so much more. After you listen, send me a DM on Instagram @itsgeorgebryant to grab a special training I created as a thank you for being a loyal subscriber. 

If you enjoy this series and the Podcast, leave me a review on Apple, Spotify, or other platforms. It helps other entrepreneurs find clarity in their own lives and allows me to keep putting out great content for you.  

In part 3 of 5, you'll discover

• Why more information often fails to shift your potential customer's attention
• Three ways to mitigate distance in your customer journey
• How to design your customer journey from a place of agreement so you can deepen your relationships

Time Stamps

00:00 Recap of parts 1 and 2 of the series plus an intro to part 3

02:13 George explains how business grows on the backend

05:17 The definition of distance and how it applies to your business 

07:52 George discusses the zone of acceptance 

12:14 Three ways to mitigate distance in your customer journey 

15:26 Ask for less and influence change 

18:28 How to find an unsticking point 

23:04 George explains how this applies to you right now

29:04 George shares how you can sky rocket your business today 

Notable Quotes 

"You can make a million dollars, $10 million, and $20 million by caring about your customers because business is built on the backend, and on retention." - GB 

"People search for interpretation and favor formation in a way that confirms or supports their existing beliefs."-GB

"It's our responsibility as entrepreneurs to understand that if the game we're playing on the field is not going to be one other can play; then we need to switch it to a different field and find a point that everybody else can rally around" -GB

If you have any questions or comments about the episode, I’d love to hear from you! Send me a DM over on Instagram @itsgeorgebryant or pop on over to our free Facebook community, Relationship Beat Algorithms.

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With actionable insights and proven strategies, you'll learn how to connect with your audience on a deeper level, establish know, like, and trust, and create an unforgettable customer experience that keeps them coming back for more. 

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