Episode Title: Part Time On Purpose

Guest: Lydia Fine, Apollo and Ivy Photography, Iowa City, IA

We Discuss:

• The decision to remain intentionally part-time as a photographer

• How Lydia balances a full-time marketing career with a thriving photo business

• Creative pricing strategies that support sustainability and growth

• The emotional and practical side of raising prices

• CRM systems and workflow efficiency for photographers

• How brand voice and messaging can shape your client experience

• The misconception of oversaturation in the photography industry

• Building a business that supports your life—without burnout

TLDR:
If you’ve ever felt pressure to go full-time with your photography business—or guilt for not wanting to—this episode is for you. Lydia Fine shares why staying part-time is the right fit for her life, how her 9-to-5 fuels her photography success, and why profitability is 100% possible without going all-in. We also dive deep into pricing, emotional blocks, and the power of strong systems to protect your time and energy. Bonus: Lydia geeks out on CRMs and HoneyBook updates, and you’ll want to take notes.

Resources:

• FREE GUIDE – Get More Clients with Google Reviews: https://info.apolloandivy.com/reviews

• All of Lydia’s Free Resources for Photographers: https://www.apolloandivy.com/for-photographers/

Bio:
Lydia Fine is a lifestyle photographer in Iowa City, Iowa, where she creates wall-worthy photos of families, seniors, and newborns for ultra-busy people. With a marketing degree and MBA and over 22 years of experience, she blends creative vision with a deep understanding of strategy and business. Lydia also works a day job in marketing and teaches other photographers how to book more clients, streamline their workflows, and build businesses that don’t run them into the ground.

When she’s not working, Lydia can be found playing pickleball, kickboxing, doing jigsaw puzzles, or attempting to solve the Wordle in one try (it’s going to happen, just you wait).