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Why do our prospects often not do what it is we want them to do? In this episode Kurt and Steve discuss the scientific reasons why persuasion can lead down a path you never intended...and what to do about it. They also discuss an email from a listener who keeps butting up against the price objection.
By Kurt Mortensen4.9
5555 ratings
Why do our prospects often not do what it is we want them to do? In this episode Kurt and Steve discuss the scientific reasons why persuasion can lead down a path you never intended...and what to do about it. They also discuss an email from a listener who keeps butting up against the price objection.

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