We've had countless people approach us over the years in need of help in figuring out why their membership site launch hasn't quite gone to plan; and in almost every case it's because they jumped head first into wrestling with membership plugins and creating content - skipping past the crucial task of actually evaluating and validating their idea.

I'm joined on this episode of The Membership Guys Podcast by Pat Flynn, founder of the extremely popular Smart Passive Income blog and podcast; and author of the brand new book Will It Fly, which teaches you how to test your next business idea so that you don't waste your time and money.

In this episode, Pat and I discuss:

• Why idea validation is so important for membership site owners
• Where to start if you have an idea and you're not sure how to figure out if it's worth pursuing
• What to do when you simply have more ideas than you can handle
• How to 'course-correct' if you've skipped the idea validation stage and you're now regretting it