In this episode of What’s Best For The Patient Is Best For Business, Jerry sits down with Dr. Todd Norwood, Senior Director of Clinical Services at Omada Health, a virtual care platform specializing in chronic disease management. With a background as a board-certified orthopedic and sports physical therapist, Todd shares his journey from traditional clinical practice to the forefront of digital health innovation—including his role in co-founding Physera, a telehealth startup later acquired by Omada.

Jerry and Todd dive deep into the critical role of patient engagement in modern healthcare, exploring how technology can enhance outcomes while maintaining high-quality care. Todd breaks down key insights from his research, revealing how simple actions—like regular messaging between visits—can compound into significant improvements in patient adherence and clinical results. They also discuss the importance of data in proving value, the evolving landscape of telehealth, and why physical therapists must embrace digital tools to stay ahead.

Key Takeaways:

• Patient engagement drives outcomes: Each additional weekly message from a PT increases patient compliance with home exercises by 11%—and these effects multiply over time.

• Early intervention matters: Starting care within 24 hours of sign-up boosts long-term engagement and success.

• Tech is just a tool: The real skill lies in knowing when and how to use digital platforms to enhance—not replace—clinical expertise.

• Data is non-negotiable: Accreditation and payer trust require proof of impact. PTs must measure outcomes rigorously to demonstrate their value.

• The patient’s core needs: Clear diagnosis, prognosis, and defined roles (patient + provider) are the foundation of trust and retention.

Todd’s research underscores a powerful truth: what’s best for patients is best for business. Whether you’re a clinician, practice owner, or healthcare innovator, this episode is packed with actionable insights to elevate care delivery in the digital age.

🔗 Read Todd’s research on patient engagement here: https://pmc.ncbi.nlm.nih.gov/articles/PMC9214340/

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