Modern Chiropractic Mastery

Patient Retention Utilizing Direct Mail Newsletters


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Email marketing, social media, paid advertising, content marketing and other methods are great ways to reach past, current and potential patients. Those methods would be close to perfect if it wasn’t for one big problem:

Noise. Wherever you’re marketing online, you’re competing with a mountain of posts, emails, blog articles, webinars and more.

There’s one century-old marketing channel that solves this for you: Direct mail newsletters. In this episode, Shaun Buck shows you how to use print newsletters to stand out and get your patients to come back again and again.

Ready to stop being ignored in a sea of competitors? Listen now!

Show highlights include:

- How sharing your private life with patients gets them to come back and never choose another chiropractor. (7:27)

- The worst assumption chiropractors make that kills practices every single year. (12:04)

- The only frequency that works for print newsletters–you’ll repel patients by sending them at any other frequency. (20:24)

- How to measure your print newsletter’s success without expecting a direct ROI. (31:38)

Find out more about the CSA retreat at: https://www.csacircle.com/csa-retreat

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Modern Chiropractic MasteryBy Dr. Kevin Christie

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