Why do 76% of patients never even start physical therapy after getting a referral, and why do most who do start drop out early?

Today, we unpack the uncomfortable truth: this isn’t a motivation problem; it’s a friction problem. From confusing intake processes and insurance ambiguity to outdated referral workflows, we break down where patients fall out of the funnel and what PT clinic owners can actually do about it. If you’ve ever blamed “non-compliance,” this conversation might change how you see your business.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Building Rapport

[01:19] — The Shocking Statistic: 76% of Patients Don't Start PT

[01:32] — The Identity Crisis in the PT Profession

[03:14] — The Importance of Effective Marketing

[05:32] — Patient Motivation vs. Friction

[05:59] — The Referral Model and Its Flaws

[07:25] — The Role of Digital Presence in PT

[08:41] — Consumer Perception of Physical Therapy

[11:12] — The Importance of Simplifying the Patient Experience

[12:28] — The Impact of Physician Referrals

[14:46] — Strategies to Improve Patient Conversion

[20:29] — The Role of Social Media in Patient Referrals

[22:17] — Simplifying the Patient Intake Process

[26:17] — Challenges with Insurance and Referrals

[28:07] — The Importance of Reducing Friction

[29:39] — Final Thoughts on Improving Patient Experience

[31:50] — The Value of C Minuses

[33:01] — The Reality of Fax Machines in Healthcare

[33:33] — Balancing Friction in Patient Referrals

[34:02] — Qualified Leads in Physical Therapy

[35:28] — High-End Restaurants and Friction

[38:02] — Raising Rates and Client Expectations

[40:47] — Concierge Services and Client Needs

[44:11] — The Role of Companionship in Therapy

[45:36] — Home Safety and Client Services

[48:32] — Handling Chargebacks and Payment Issues

[54:01] — Compliance Coffee and Marketing Insights

[56:47] — Mailbag Questions and Career Advice

[01:01:06] — Parting Shots

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

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https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

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or

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