If your patients love you but don’t come back, your business is broken. What happens when your clinic is full of people who don’t actually want what you offer? You're not a provider anymore. You're a time-filler. That’s burnout on a platter.

Some patients don’t want PT; they want convenience, routine, or whatever insurance covers. Dave Kittle, Tony Maritato, and Jimmy McKay show how to align your model with real motives: sell outcomes (not exercises), experiment with mini-memberships, and build the rejection muscle if you’re going out-of-network. They dig into purpose-driven marketing for seniors, hybrid/concierge options, and what keeps patients engaged. If you want a business built on results, not excuses, this one’s for you.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:30] — Selling the Destination, Not the Journey

[01:36] — Humor in Physical Therapy

[02:22] — Focusing on Patient Results

[03:33] — Understanding Patient Desires

[04:43] — Challenges in Physical Therapy Practices

[06:44] — Medicare and Insurance Issues

[08:20] — The Future of Physical Therapy

[19:00] — Rejection and Resilience in Healthcare

[24:51] — Membership Models in Healthcare

[26:12] — Tequila and Membership Models

[31:38] — Plumber Subscription Model

[31:53] — VIP Access and Concierge Membership

[32:24] — Performance and Sports Optimization Membership

[33:03] — Incentivizing Seniors for Physical Therapy

[35:49] — Selling the Destination, Not the Journey

[37:11] — Marketing Strategies for Physical Therapy

[39:54] — The Future of Physical Therapy Clinics

[41:34] — Supplements and Physical Therapy Practices

[58:11] — Understanding Your Consumer

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

Thinking of selling your practice or partnering?

https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

Instagram: @davekittle https://www.instagram.com/davekittle/

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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