Many say that in real estate, the key to success is location, location, location. A key lesson of greatness from Reid Hoffman is that for consumer products and network effects businesses, a key to success is distribution, distribution, distribution. In this Lesson of Greatness, Mike Maples Jr of Floodgate builds on this by outlining specific strategies founders can learn from Reid Hoffman to get distribution for their startup ideas.  

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Reid Hoffman's success as a founder of LinkedIn, investor in Airbnb and Facebook, and charter member of the PayPal Mafia have a common thread - an intense passion for creating valuable networks with people at the center. In this episode, Mike Maples, Jr of Floodgate talks to Reid about key approaches for building valuable business and consumer networks from the ground-up.  

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In Crossing the Chasm Geoffrey Moore clearly lays out a very important idea: you need to appeal to a niche of visionaries, before pragmatists—or your startup will usually fail. In this Lesson of Greatness, Mike Maples Jr of Floodgate builds on this by showing that to get big, you have to start small. The episode contains specific strategies for founders to consider when nailing their early niches on the way to massive success.

 

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Crossing the Chasm by Geoffrey Moores is the most influential book on technology go-to-market ever written, and for good reason. In this episode, Mike Maples Jr from Floodgate talks to Geoffrey Moore about how startup founders can apply its core principles to building great startups, as well as how to avoid critical mistakes.

 

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Great Startup Recruiting is surprisingly similar to great Startup Ideas: Just like you have to find undiscovered opportunities to start a great startup, you need to find undiscovered talent to build a great startup team. In this Lesson of Greatness, we discuss how to find great undiscovered talent and five key factors to look for.  

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Few people in the history of startups have seen more examples of excellence than Keith Rabois. Not surprisingly, Keith is also one of the best investors in Silicon Valley, having achieved great success as an Angel and now at Founders Fund.  

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It's tempting to start a company when it meets the conditions of your "master plan." But sometimes you realize that an idea has visited you and it is now or never...you must either plunge in and take the chance NOW, or watch from the sidelines while someone else makes it happen.  

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Todd McKinnon co-founded Okta when most around him thought it was a bad idea. And soon, he started to wonder if they were right. Was he cut out to be a startup company builder? But eventually, he proved to everyone (and most importantly to himself) that he was right to believe from the very start.  

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What job should a desperate customer hire YOUR product to do? Answering this question is key to unlocking a key lesson of greatness. Here we discuss how the Instagram founders illustrate this lesson perfectly and how you can apply it to your own success as a startup founder.  

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Find out how Kevin Systrom and Mike Krieger trusted their instincts and overcame rookie mistakes on the way to building Instagram, which now gets close to 100 Million photos uploaded a DAY.  

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Mike's book Pattern Breakers is available now wherever you buy books.

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