In this episode on the Road to $1 Million podcast, Josh interviews Brett Mawhinney, owner of Steel City Auto Spa. Brett started his auto detailing business while a Sophomore in high school. After finishing college and debating on joining the police academy, Brett decided to commit to growing his business full time. Brett and his one employee are generating around $40k/month detailing 3-4 cars and 1 ceramic coating per day. They are the largest System X ceramic installer in the state of Pennsylvania.

On the show, Brett goes into detail on how he stands out among the competition, his social media advertising strategy, how he structures his packages & pricing, and more.  I think what is most impressive about Brett and his business is the volume of cars he is able to pump out with only one employee. On top of the incredible volume, they've maintained a five star rating with 329 reviews by the time this episode goes live.  Just a few days after our conversation, Brett expanded his current shop space and is looking to hire more employees to help manage his booming auto detail business. 

Time Stamps:

(0:00) - Intro & How Brett Got Started

(4:30) - Showing Faces & Revealing Personality

(8:47) - Shop Expansion 

(10:13) - Ceramic Coatings

(14:56) - PPF

(23:30) - How Steel City Gets Clients

(31:00) - Employees

(41:00) - Quarterly Maintenance Plans

(47:40) - Packages and Pricing

(53:50) - Growth & Goals

Steel City Auto Spa:

Website - https://www.steelcityautospa.com/

Instagram - https://www.instagram.com/steelcityautospa/

Belk Detailing LLC:
Website - https://www.belkmobiledetailing.com/

Instagram - https://www.instagram.com/belkmobiledetailing/