<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2517440/open_sms">Send us a text</a> On this week's episode of the Advanced Selling Podcast, Bill does an interview with Chris Wirthwein, author of "The People Powered Brand".  Chris talks about what is it that causes a change in buyer behavior, and explain why "people" is the answer.  Bill and Bryan then discuss some of the key points of Chris' ideas and how it relates to the end result of the sales process and training.Tune in for more episodes of the Advanced Selling Podcast

Send us a text On this week's episode of the Advanced Selling Podcast, Bill does an interview with Chris Wirthwein, author of "The People Powered Brand". Chris talks about what is it that causes a change in buyer behavior, and explain why "people" is the answer. Bill and Bryan then discuss some of the key points of Chris' ideas and how it relates to the end result of the sales process and training. Tune in for more episodes of the Advanced Selling Podcast

<a href="https://www.buzzsprout.com/twilio/text_messages/2517440/open_sms" rel="noopener noreferrer">Send us a text</a> On this week's episode of the Advanced Selling Podcast, Bill does an interview with Chris Wirthwein, author of "The People Powered Brand". &nbsp;Chris talks about what is it that causes a change in buyer behavior, and explain why "people" is the answer. &nbsp;Bill and Bryan then discuss some of the key points of Chris' ideas and how it relates to the end result of the sales process and training.Tune in for more episodes of the Advanced Selling Podcast

People Powered Brand: What causes a change in buyer behavior?

Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.

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Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.

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People Powered Brand: What causes a change in buyer behavior?

People Powered Brand: What causes a change in buyer behavior?

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