In this podcast, George Couros reviews "Perennial Seller: The Art of Making and Marketing Work that Lasts" by Ryan Holiday! You can get your copy here on Amazon:

https://www.amazon.com/dp/0143109014?linkCode=ssc&tag=onamzgeorge0f-20&creativeASIN=0143109014&asc_item-id=amzn1.ideas.3M1UJOXVPX19P&ref_=aip_sf_list_spv_ons_mixed_d_asin

He focuses on how this book promotes timeless learning, and focuses in on these 3 quotes:

“With a perennial seller as your goal, the track is clear: lasting impact and relevance.”

There’s a great exchange involving the philosopher Epictetus that encapsulates my approach to thinking about marketing. “Tell me what to do!” the student says. Epictetus corrects him, “It would be better to say, ‘Make my mind adaptable to any circumstances.’”

It’s better to play the longer game. Leave behind the hype and ephemeral infatuations for the time capsule and the one-hit wonders.

Here is the short summary as provided by ChatGPT:

Perennial Seller by Ryan Holiday is a blueprint for creating timeless work in a world of fleeting trends. It emphasizes craftsmanship, quality, and enduring value over quick fixes and overnight success.

Holiday argues that the key to creating a perennial seller lies in understanding the principles of great artistry and business. It's about honing your skills, understanding your audience deeply, and consistently delivering exceptional work.

The book dives into the importance of positioning your work effectively, building a platform, and cultivating a loyal fan base. Holiday stresses the need for patience and persistence in the pursuit of long-term success.

Through insightful anecdotes and case studies, Perennial Seller illustrates how timeless works are often the result of relentless dedication, strategic marketing, and a commitment to excellence.

Overall, Perennial Seller offers invaluable insights for creators and entrepreneurs seeking to create enduring impact and leave a lasting legacy in their respective fields. It's a must-read for anyone striving for sustained success in a fast-paced world.

Let me know what you think in the comments!

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Because of a Teacher - https://www.amazon.com/dp/194833433X?ref=exp_gcouros_dp_vv_d

Because of a Teacher 2 -

https://www.amazon.com/dp/194833450X?tag=onamzgeorge0f-20&linkCode=ssc&creativeASIN=194833450X&asc_item-id=amzn1.ideas.2SBTFVTBT0S6X

The Innovator's Mindset: https://www.amazon.com/dp/0986155497?ref=exp_gcouros_dp_vv_d

Innovate Inside the Box: https://www.amazon.com/dp/1948334127?ref=exp_gcouros_dp_vv_d

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