I've built Four companies, & a 7 figure network marketing business to boot. Every single one I've built to multi six or seven (multi seven) figures, across five completely different industries, without ever chasing a Persona - and none have failed (yet!). And this week I'm calling it, I think most women online are building the wrong thing entirely. Not from a place of judgement, but from someone who's actually done it, who's been deplatformed and rebuilt, who's dominated industry after industry the same way every time. We're talking Persona versus identity, audience versus offer, brand versus business. This one got emotional, my love, and I don't say that lightly. Buckle up for some spicy truth.

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