Your personal brand is how you are known, and the value others assign you. At any stage of your career, it has an impact on your opportunities, resources, referrals, and promotions. Whether you are a professional just starting out, a leader looking to advance to the executive level, or have your sights set on joining a corporate board, building a strong personal brand has a big impact on your career lifecycle. Award-winning international reputation expert Lida Citroën shows audiences how to manage their personal brand in the way they communicate, behave and position themselves around others. She will share her secrets for taking ownership of your personal brand and driving your career lifecycle. She will show you how to assess your relevancy and reputation, design your legacy, layer your personal brand over your long-term career goals, and leverage a wide range of self-promotion strategies, from strategic networking to your signature style.

Speaker: Lida Citroën, reputation management and personal branding expert and author, Reputation 360: Creating Power through Personal Branding

Emcee: Sabrina Brooks, senior manager, marketing and demand side management, PECO