Most of us know we should be showing up on LinkedIn. The problem isn't motivation. It's that the whole idea of "personal branding" feels performed, fake, and a bit exhausting.In this webinar, Phil, founder of a personal branding agency, joined us to talk about how to build a real LinkedIn presence without losing yourself in the process. He covered how often to actually post, why your objective matters more than your content format, and what he tells clients who are resistant to the whole thing.Key topics include:Why "personal branding" makes people's skin crawl and what to do insteadHow to figure out your posting frequency based on your actual objective, not best practiceThe content formats Phil sees working right now, including lead gen posts, celebrations, and hot takesUsing AI as a thinking aid rather than a writing replacementHow to encourage a team to build their personal profiles without forcing itThe one mindset shift Phil recommends if you want to show up better on LinkedInTimestamps:00:00 - Why personal branding feels cringe02:46 - Phil's take on authenticity at work08:18 - What personal brand actually means11:01 - Headspace and motivation for LinkedIn14:28 - How much time is realistic to give24:20 - Content formats that work right now31:43 - Community Q&A begins38:29 - How to use AI without losing your voice43:33 - Who to follow for inspiration47:03 - Getting your team to post51:11 - Building your LinkedIn profile from scratch54:32 - The one change to make todayWatch / listen:Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-meetup-podcast/id1365546447Listen on Spotify: https://open.spotify.com/show/5QvmFdxg5pMwsfPkKjhXl9Please take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Mailchimp - The all-in-one marketing platform that helps teams turn emails, automation, and now SMS into smarter, more connected customer journeys (and they've been longtime friends of TMM!).Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.