Content and Conversation: Organic Growth Insights from Siege Media

Personal Finance Content Marketing with Alli Berry of The Motley Fool


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Show Notes:

  • 00:30: Alli’s start and how she landed at Motley Fool
  • 1:45: How Motley Fool structures content and editorial
  • 3:05: Balancing focus between evergreen content vs. news
  • 4:45: How breaking news can inform traffic to evergreen topics
  • 5:50: Collaborating with the news team
  • 6:33: Deciding what content gets top navigation, homepage and similar high priority real estate
  • 10:12: How to explain complex financial topics to beginner audiences
  • 12:21: Recommendations for new or early stage personal finance sites
  • 15:32: Influencer marketing for The Motley Fool
  • 16:24: E-A-T, syndication and existing reporter influence
  • 17:34: How to scale content refreshes and revamps
  • 21:00: Using Google Trends to inform keyword research
  • 23:39: How COVID has impacted the content at Motley Fool
  • 26:00: An AMP rant

Show Links:

  • Follow Alli on Twitter
  • Follow Caroline on LinkedIn
  • Send us an email

Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: [email protected] #seo | #contentmarketing

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Content and Conversation: Organic Growth Insights from Siege MediaBy Siege Media

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