Daniel makes a case for the importance of marketing personalization. A lot of this years trend reports have claimed personalization is a big focus for 2019. Daniel shares with us why he thinks this is more important than ever. So exactly how do we provide relevant, personalized content at every stage of our marketing funnel, and how do we take this process and perfect it beyond delivering emails? What systems can we use to provide an improved and more personalized marketing experience for our audiences? Daniel and Ciaran explore a few platforms they have worked with and give some tips on where to start your personalization development journey. Useful Links