Josh Paulson acquired his grandfather's pet accessories company in 2015 when it was losing $25,000 per month. Three months later it broke even. The company, Quality Cage, manufactures products for pet owners and veterinarians.

When Paulson arrived, the company had 2,000 SKUs across multiple pet verticals. Focusing on chinchillas provided the long-term turnaround. "We niched down into only chinchilla products," he said.

Paulson shares his journey in this episode, addressing custom manufacturing, organic marketing, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6nRT

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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