Summary: Chenelle Conquest, owner of Paws N Whiskers, shares her journey into pet care and her struggle in hiring and bringing on team members. She talks about the process of growing to trust others in the care of clients and the freedom it has brought her. We discuss the particulars of caring for and working with horses and why it's so important for her to be involved in local charities.

Topics on this episode:

• Horse and farm care
• Growing her team
• Building trust
• Involving her business in charities

Main take away? Trust isn't given, it's earned, and it's on us to put in the hard work.

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Summary: What's the difference between a value based house sit and a for-pay house sit? Should you eat their food? This Back to Basics episode is all about house sitting. From questions you should ask, to what house sitting looks like with Covid, house sitting is something you should consider if you love traveling. Also, Natasha O'Banion answers, "Is print advertising dead?"

Topics on this episode:

• Different kinds of house sitting
• Questions to ask
• Taking Covid into consideration
• Ask a Pet Biz Coach with Natasha O'Banion

**Main take away? **Make sure you have checked your insurance to know if you are covered for house sitting and how much!

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Summary: Jessica Milam, co-organizer of the Texas Pet Sitters Conference, joins us to talk about how the conference has changed over the years, what their 2021 conference has in store, and why they started the Texas Pet Sitters Association. We talk about the importance of preparing for online conferences and why being part of an association brings value to you and your business.

Topics on this episode:

• History of the conference
• What to expect
• How to get prepared
• Why they started the Texas Pet Sitters Association

Main take away? The conference is February 19-21, 2021. Mark your calendars!

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Summary: Beth Pasek is passionate about cats. So passionate that she runs her entire business taking care of them. Beth shares why being certified fear free is so important, why there are so few cat behavioral specialists, and how pet sitters can up our game in cat care. She also discusses the biggest misconception around cats and what we can do about it.

Topics on this episode:

• Moving to cats only
• What is an environmental program?
• Importance of being fear free
• Covid and cat care
• Why write a book

Main take away? Learn cat behavior and body language and you'll be able to better communicate and care for them.

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• Pet Sitters International
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Summary: Modern technology and social media have made marketing as easy as a click of a button, but that sometimes comes with a price. We discuss privacy in online marketing, what to consider before buying targeted ads, and what it means for small businesses in a hyper connected world. Natasha O'Banion answers, "How do I make the most out of first mover advantage in my area?"

Topics on this episode:

• What is ethical marketing?
• Principles
• What to do with social media?
• What are the alternatives?
• Ask a Pet Biz Coach with Natasha O'Banion

Main take away? Treat others as you want to be treated, even in marketing.

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Summary We're super excited to get to share this talk from Kristin Morrison entitled, "Redefining Prosperity in the Midst of a Pandemic" that she recently gave at a conference. Kristin discusses the struggle the pet care industry is going through, plus several great ways to overcome and thrive.

**Main take away? **What are you chasing? Is it getting you closer or further away from the prosperity you want?

Full show notes, links discussed in the episode, and transcript

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Summary Jay Pattiz has been taking care of pets professionally for the last 23 years. From reading Patti Moran's groundbreaking book to today, Jay's passion for taking care of pets has been the core of his business. Jay shares his 7 P's for success and why knowing your own finances is key to making solid business decisions. He talks about getting involved in the community in more than just pet sitting, and how important fostering local relationships and connections is to your business surviving.

Topics on this episode:

• Knowing your numbers
• Ps to success
• Weathering storms
• Switching to Cats
• Eye on Retirement

Main take away? Knowing your business numbers unlocks so much decision making power and gives you a lot of control over where your business goes.

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Summary Up next in our Back to Basics series, we cover Drop-in checks. We discuss what we do during a typical visit and how to price it compared to your other services. We also share some small things you can do with a drop-in to really set yourself apart and provide an awesome service for your clients. Natasha O'Banion answers the question, "Do I lead or mentor my employees"

Topics on this episode:

• What are drop-ins?
• What do you do during the visit?
• Safety
• Communication with the client
• Ask a Pet Biz Coach with Natasha O'Banion

Main take away? Drop-in checks are a great way to blend walks and house sitting, and will definitely fit the needs of many of your clients.

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Summary: This year has had a lot of things to distract us and keep us busy. However, tax time is right around the corner and there are many things we should be doing before the end of the year. Mike Jesowshek, owner of JETRO and Associates, discusses the three things every business should be doing right now and how EIDL and PPP loans impact our taxes.

Topics on this episode:

• Tax savings moves to make right now
• Things to consider if you started your business this year
• CARES Act and Taxes
• State of EIDL and PPP
• Paperwork for tax season

Main take away? Right now is the best time to move after-tax dollars to pre-tax dollars and save on what you owe.

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Summary 2020 and Covid have taught us the importance of having a close community and network of other pet care business owners. But what if you don't already have one near you? How do you start one? Alicia Obando, owner of Pitter Patter Parenting, discusses how she started a pet sitter network and why it's been so important to have this year.

Topics on this episode:

• Why she started her network
• How she invites others to join
• Supporting each other
• What makes a great group
• Keeping the group going

Main take away? A support network is not just for you, but to help the entire industry a better, more professional place for everyone.

Join us for a Thanksgiving Hour November 26th at 1pm CST!!

Zoom information: https://us02web.zoom.us/j/4474535461

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