This episode I talk to Peter Aitken from Wentworth Galleries about pricing artworks. We delve into the complexities of pricing art, highlighting the need to balance market demands and the perceived value of the work. Peter explains the strategy of "proving the market" by gradually increasing prices and ensuring consistent sales. We also discuss some of the differences in pricing approaches between galleries and artists, the role that context, experience, and audience play in determining the price of artworks.

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