Jackson Reiter is paid media marketer for PetPlate, a direct-to-consumer dog-food provider launched in 2016. The company sells subscriptions to "human grade" meals for dogs and, to date, has raised $32 million in funding. Reiter addresses the company's marketing funnel, paid media channels, video production, and more.  For an edited transcript with embedded audio, see: https://pec-ly.com/?6mgC For all interviews and transcripts, see: https://www.practicalecommerce.com/tag/podcasts

Jackson Reiter is paid media marketer for PetPlate, a direct-to-consumer dog-food provider launched in 2016. The company sells subscriptions to "human grade" meals for dogs and, to date, has raised $32 million in funding. Reiter addresses the company's marketing funnel, paid media channels, video production, and more. For an edited transcript with embedded audio, see: https://pec-ly.com/?6mgC For all interviews and transcripts, see: https://www.practicalecommerce.com/tag/podcasts

Jackson Reiter is paid media marketer for PetPlate, a direct-to-consumer dog-food provider launched in 2016. The company sells subscriptions to "human grade" meals for dogs and, to date, has raised $32 million in funding. Reiter addresses the company's marketing funnel, paid media channels, video production, and more.&nbsp; For an edited transcript with embedded audio, see: https://pec-ly.com/?6mgC For all interviews and transcripts, see: https://www.practicalecommerce.com/tag/podcasts

PetPlate Exec on Selling 'Human-grade' Dog Food

Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. &nbsp; &nbsp;&nbsp; •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

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Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz.             •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more.      •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.

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PetPlate Exec on Selling 'Human-grade' Dog Food

PetPlate Exec on Selling 'Human-grade' Dog Food

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